Shark Profile

Every Robert Herjavec Investment on Shark Tank, Ranked (2026)

All of Robert Herjavec's on-air Shark Tank deals ranked by size, every company, every check, every equity stake, with links to where each product is today.

Shark Tank IndexUpdated December 3, 20257 min read

The headline number tells one story: Robert Herjavec has cut 134 deals on Shark Tank and put $37.6 million on the table. That ranks him third among the sharks by both deal count and total dollars committed. But the number that actually explains how he operates is hiding in the average. His typical check is $358,000, the largest average among the panel. Herjavec does not spread thin bets across the room. He writes fewer checks than the volume investors, and the ones he writes tend to be bigger.

That gap between activity and size is the whole personality of his portfolio. He came onto the show as the cybersecurity entrepreneur who sold his first company to AT&T and then built the Herjavec Group, and that background shows up in how he picks. He is comfortable concentrating capital when he believes the diligence holds up.

Context helps here. The average Shark Tank deal lives in the $100,000 to $300,000 range, which makes Herjavec's $358,000 average look less like luck and more like a deliberate threshold. He is not the busiest shark on the floor, and he does not need to be. A third-place finish on both deal count and dollars, built on a smaller number of larger commitments, is a coherent strategy rather than an accident of which episodes he happened to sit in.

The Solo Operator

Of his 134 deals, 82 were done alone and only 52 were partnered. That solo-heavy split sets him apart from sharks who lean on syndicates to share risk. When Herjavec likes something, he is more likely to take the entire thing himself rather than split it with Lori or Mark. It is a higher-conviction style, and it means his wins and losses land squarely on him.

The clearest example of that conviction is AirCar, his $5 million investment for 50 percent equity back in season 6. That deal is not just his biggest. It is the largest single investment in the history of the show. Half the company for five million dollars is the kind of swing most investors talk themselves out of. Herjavec took it, and it remains the loudest statement in his record.

It is also a useful corrective to the idea that the nice guy on the panel is the cautious one. A 50 percent stake means he was prepared to be a true co-owner, not a passive minority check writer. You do not accept half a company unless you intend to be in the room for the hard decisions. That instinct toward control runs straight through the solo-heavy numbers.

Where He Actually Spends

The category breakdown is more balanced than you might expect from a tech guy. Fashion and Beauty leads his portfolio at 18 percent, followed closely by Home and Lifestyle at 16 percent and Sports and Outdoors at 15 percent. There is no single obsession here. He is not the food-and-beverage specialist that some of his peers have become, and he is not chasing only the gadget category his own career might suggest.

Royalty structures, the per-unit repayment deals that Kevin O'Leary made famous, show up only 13 times in Herjavec's history. He is not a financial-engineering shark. He prefers straight equity, which fits the concentrated, all-in posture of someone who would rather own a real piece of a business than collect a toll on every unit sold.

What Survived

Plenty of Shark Tank deals quietly disappear after the cameras stop. A handful of Herjavec's bets are still on shelves and still moving product. Hillbilly Brand, Lollacup, Buggy Beds, and Hoodie Pillow all remain in market years after their episodes aired. None of them are billion-dollar exits, and that is worth saying plainly. They are durable small and mid-size consumer businesses that found a lane and held it.

That mix is the honest read on his record. One enormous, attention-grabbing swing at the top in AirCar, a balanced spread across consumer categories, and a tail of steady products that simply kept selling. For a man who writes the biggest average check on the panel, the surprising thing is how grounded the rest of the portfolio looks. He buys into things people actually use, takes a real ownership stake, and tends to do it without a partner holding the other half. Read through all 134 deals and the pattern repeats: conviction over coverage.

Robert Herjavec's picks you can still buy

Plenty of Robert's companies are still going strong and selling on Amazon today. These are the ones worth a look:

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