Coordinates
DealLifestyle Apparel Brand
Coordinates, the lifestyle apparel brand, landed on the national radar after pitching the sharks in Season 16, and convinced Robert Herjavec to invest.
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From the show
The Shark Tank pitch
- $100K
- Asked for
- 10%
- Offered equity
- $1M
- Sought valuation
- $100K
- Deal amount
- 20%
- Deal equity
- $500K
- Deal valuation
Sanya Richards-Ross and Aaron Ross faced the sharks in Season 16, Episode 7 in the episode that aired December 13, 2024. Coordinates, the lifestyle apparel brand, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
They came in asking $100,000 in exchange for 10% equity, putting a $1M valuation on the business.
Robert Herjavec made the deal at $100,000 for 20% equity. That priced the company at $500K, a haircut from the $1M the founders walked in asking for, which is how negotiations in the Tank usually go.
Across Season 16, 45 of 64 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
Is Coordinates still in business?
Read our 2026 update on where the company is now.
Sold on Coordinates?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Coordinates?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Coordinates get a deal on Shark Tank?
Yes. Coordinates closed a deal for $100,000 in exchange for 20% equity, with Robert Herjavec.
Which shark invested in Coordinates?
Robert Herjavec invested in Coordinates ($100,000 total as aired).
What season of Shark Tank was Coordinates on?
Coordinates appeared in Season 16, Episode 7, which aired December 13, 2024.
How much was Coordinates asking for on Shark Tank?
The founders asked for $100,000 for 10% of the company, a $1M valuation.
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