Lightfilm
DealAutomotive for car windows
Lightfilm is a automotive for car windows that got its big break on Shark Tank in Season 2, and convinced Robert Herjavec and Daymond John to invest.
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From the show
The Shark Tank pitch
- $100K
- Asked for
- 5%
- Offered equity
- $2M
- Sought valuation
- $10K
- Deal amount
- 70%
- Deal equity
- $14K
- Deal valuation
Founder George Podd and Rolf Schwartz stepped onto the carpet in Season 2, Episode 5 in the episode that aired April 15, 2011, bringing their Chicago, IL business with them. Lightfilm, the automotive for car windows, pitched in the Automotive category, one of 17 automotive businesses to brave the Tank across all 17 seasons.
The ask was $100,000 for 5% of the company, an implied valuation of $2M.
Robert Herjavec and Daymond John teamed up at $10,000 for 70% equity. That priced the company at $14K, a haircut from the $2M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 2 saw 36 pitches, and 19 of them closed a deal on air. In the Automotive category overall, roughly 76% of pitches have landed a shark across the show's history.
Is Lightfilm still in business?
Read our 2026 update on where the company is now.
Sold on Lightfilm?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Lightfilm?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Lightfilm get a deal on Shark Tank?
Yes. Lightfilm closed a deal for $10,000 in exchange for 70% equity, with Robert Herjavec and Daymond John.
Which shark invested in Lightfilm?
Robert Herjavec and Daymond John invested in Lightfilm ($10,000 total as aired).
What season of Shark Tank was Lightfilm on?
Lightfilm appeared in Season 2, Episode 5, which aired April 15, 2011.
How much was Lightfilm asking for on Shark Tank?
The founders asked for $100,000 for 5% of the company, a $2M valuation.
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