Pretty Rugged
DealLifestyle Brand
Best known from its Shark Tank appearance, Pretty Rugged is a lifestyle brand in Season 14, and convinced Lori Greiner and Robert Herjavec to invest.
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Availability shifts constantly for Tank alumni products. Tap through to see Pretty Rugged's current price and stock on Amazon.
From the show
The Shark Tank pitch
- $200K
- Asked for
- 10%
- Offered equity
- $2M
- Sought valuation
- $200K
- Deal amount
- 25%
- Deal equity
- $800K
- Deal valuation
Tracy Slocum walked into the Tank in Season 14, Episode 5 in the episode that aired October 21, 2022. Pretty Rugged, the lifestyle brand, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $200,000 for a 10% stake, which valued the company at $2M.
Lori Greiner and Robert Herjavec teamed up at $200,000 for 25% equity. That priced the company at $800K, a haircut from the $2M the founders walked in asking for, which is how negotiations in the Tank usually go.
Pretty Rugged was one of 87 businesses to pitch in Season 14, where 62 deals got done. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Pretty Rugged?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Pretty Rugged get a deal on Shark Tank?
Yes. Pretty Rugged closed a deal for $200,000 in exchange for 25% equity, with Lori Greiner and Robert Herjavec.
Which shark invested in Pretty Rugged?
Lori Greiner and Robert Herjavec invested in Pretty Rugged ($200,000 total as aired).
What season of Shark Tank was Pretty Rugged on?
Pretty Rugged appeared in Season 14, Episode 5, which aired October 21, 2022.
How much was Pretty Rugged asking for on Shark Tank?
The founders asked for $200,000 for 10% of the company, a $2M valuation.
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