Pride Bites
Dealcustomizable accessories for pets
Pride Bites is a customizable accessories for pets that got its big break on Shark Tank in Season 7, and convinced Lori Greiner and Robert Herjavec to invest.
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From the show
The Shark Tank pitch
- $200K
- Asked for
- 10%
- Offered equity
- $2M
- Sought valuation
- $200K
- Deal amount
- 20%
- Deal equity
- $1M
- Deal valuation
The team stepped onto the carpet in Season 7, Episode 23 in the episode that aired April 8, 2016. Pride Bites, the customizable accessories for pets, pitched in the Pet Products category, one of 61 pet products businesses to brave the Tank across all 17 seasons.
The ask was $200,000 for 10% of the company, an implied valuation of $2M.
Lori Greiner and Robert Herjavec teamed up at $200,000 for 20% equity. That priced the company at $1M, a haircut from the $2M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 7 saw 116 pitches, and 66 of them closed a deal on air. In the Pet Products category overall, roughly 56% of pitches have landed a shark across the show's history.
Is Pride Bites still in business?
Read our 2026 update on where the company is now.
Sold on Pride Bites?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Pride Bites?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Pride Bites get a deal on Shark Tank?
Yes. Pride Bites closed a deal for $200,000 in exchange for 20% equity, with Lori Greiner and Robert Herjavec.
Which shark invested in Pride Bites?
Lori Greiner and Robert Herjavec invested in Pride Bites ($200,000 total as aired).
What season of Shark Tank was Pride Bites on?
Pride Bites appeared in Season 7, Episode 23, which aired April 8, 2016.
How much was Pride Bites asking for on Shark Tank?
The founders asked for $200,000 for 10% of the company, a $2M valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
