The Red Dress Boutique
DealWomen's Apparel
The Red Dress Boutique is a women's apparel that got its big break on Shark Tank in Season 6, and convinced Mark Cuban and Robert Herjavec to invest.
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From the show
The Shark Tank pitch
- $600K
- Asked for
- 5%
- Offered equity
- $12M
- Sought valuation
- $1.2M
- Deal amount
- 20%
- Deal equity
- $6M
- Deal valuation
Founder Josh and Diana Harbour stepped onto the carpet in Season 6, Episode 5 in the episode that aired October 17, 2014, bringing their Athens, GA business with them. The Red Dress Boutique, the women's apparel, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
The ask was $600,000 for 5% of the company, an implied valuation of $12M.
Mark Cuban and Robert Herjavec teamed up at $1,200,000 for 20% equity. That priced the company at $6M, a haircut from the $12M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 6 saw 116 pitches, and 66 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy The Red Dress Boutique?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did The Red Dress Boutique get a deal on Shark Tank?
Yes. The Red Dress Boutique closed a deal for $1,200,000 in exchange for 20% equity, with Mark Cuban and Robert Herjavec.
Which shark invested in The Red Dress Boutique?
Mark Cuban and Robert Herjavec invested in The Red Dress Boutique ($1,200,000 total as aired).
What season of Shark Tank was The Red Dress Boutique on?
The Red Dress Boutique appeared in Season 6, Episode 5, which aired October 17, 2014.
How much was The Red Dress Boutique asking for on Shark Tank?
The founders asked for $600,000 for 5% of the company, a $12M valuation.
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