Mod Mom Furniture
DealFurniture
Mod Mom Furniture is a furniture that got its big break on Shark Tank in Season 2, and convinced Robert Herjavec to invest.
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From the show
The Shark Tank pitch
- $90K
- Asked for
- 25%
- Offered equity
- $360K
- Sought valuation
- $90K
- Deal amount
- 33%
- Deal equity
- $273K
- Deal valuation
Founder Kiersten Hathcock stepped onto the carpet in Season 2, Episode 3 in the episode that aired April 1, 2011, bringing their Flagstaff, AZ business with them. Mod Mom Furniture, the furniture, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.
The ask was $90,000 for 25% of the company, an implied valuation of $360K.
Robert Herjavec made the deal at $90,000 for 33% equity. That priced the company at $273K, a haircut from the $360K the founders walked in asking for, which is how negotiations in the Tank usually go. The structure included a royalty component.
Season 2 saw 36 pitches, and 19 of them closed a deal on air. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Mod Mom Furniture?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Mod Mom Furniture get a deal on Shark Tank?
Yes. Mod Mom Furniture closed a deal for $90,000 in exchange for 33% equity, with Robert Herjavec.
Which shark invested in Mod Mom Furniture?
Robert Herjavec invested in Mod Mom Furniture ($90,000 total as aired).
What season of Shark Tank was Mod Mom Furniture on?
Mod Mom Furniture appeared in Season 2, Episode 3, which aired April 1, 2011.
How much was Mod Mom Furniture asking for on Shark Tank?
The founders asked for $90,000 for 25% of the company, a $360K valuation.
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