Oogiebear

Deal

Baby Accessory

Season 14 · Ep 1Kids & EducationAired September 23, 2022

Oogiebear, the baby accessory, landed on the national radar after pitching the sharks in Season 14, and convinced Barbara Corcoran and Robert Herjavec to invest.

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From the show

The Shark Tank pitch

$400K
Asked for
5%
Offered equity
$8M
Sought valuation
$600K
Deal amount
10%
Deal equity
$6M
Deal valuation

Sina and Nina Farzin faced the sharks in Season 14, Episode 1 in the episode that aired September 23, 2022. Oogiebear, the baby accessory, pitched in the Kids & Education category, one of 134 kids & education businesses to brave the Tank across all 17 seasons.

They came in asking $400,000 in exchange for 5% equity, putting a $8M valuation on the business.

Barbara Corcoran and Robert Herjavec teamed up at $600,000 for 10% equity. That priced the company at $6M, a haircut from the $8M the founders walked in asking for, which is how negotiations in the Tank usually go.

Across Season 14, 62 of 87 pitches ended in a handshake. In the Kids & Education category overall, roughly 66% of pitches have landed a shark across the show's history.

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Frequently asked questions

Where can I buy Oogiebear?

Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.

Did Oogiebear get a deal on Shark Tank?

Yes. Oogiebear closed a deal for $600,000 in exchange for 10% equity, with Barbara Corcoran and Robert Herjavec.

Which shark invested in Oogiebear?

Barbara Corcoran and Robert Herjavec invested in Oogiebear ($600,000 total as aired).

What season of Shark Tank was Oogiebear on?

Oogiebear appeared in Season 14, Episode 1, which aired September 23, 2022.

How much was Oogiebear asking for on Shark Tank?

The founders asked for $400,000 for 5% of the company, a $8M valuation.

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