Wildcoat
DealWinter Apparel
Wildcoat, the winter apparel, landed on the national radar after pitching the sharks in Season 16, and convinced Robert Herjavec to invest.
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From the show
The Shark Tank pitch
- $350K
- Asked for
- 10%
- Offered equity
- $3.5M
- Sought valuation
- $350K
- Deal amount
- 23%
- Deal equity
- $1.5M
- Deal valuation
Carlo DiMeo faced the sharks in Season 16, Episode 7 in the episode that aired December 13, 2024, bringing their Boulder, CO business with them. Wildcoat, the winter apparel, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.
They came in asking $350,000 in exchange for 10% equity, putting a $3.5M valuation on the business.
Robert Herjavec made the deal at $350,000 for 23% equity. That priced the company at $1.5M, a haircut from the $3.5M the founders walked in asking for, which is how negotiations in the Tank usually go.
Across Season 16, 45 of 64 pitches ended in a handshake. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.
The full story
Everything to know about Wildcoat
Wildcoat makes bold, animal-themed winter outerwear, coats and skiwear styled to look like bears, tigers, wolves, and other animals, aimed at people who want their cold-weather gear to stand out. The brand was founded by Carlo DiMeo and is based in Boulder, Colorado. DiMeo built it around eye-catching design and warmth, turning a winter jacket into a statement piece for the slopes and beyond.
Carlo came into Season 16 asking for 350,000 dollars for a 10 percent stake. The distinctive look drew competitive interest, and both Robert Herjavec and Daymond John circled the deal, pushing the negotiation. Robert, who has a strong track record in novelty apparel, ultimately won out, landing a deal at a larger equity share than the original ask after the two sharks lined up on similar terms.
Wildcoat stood out because the product is impossible to ignore. A coat that makes you look like a bear or tiger is instantly memorable on camera and on a ski lift. Robert's prior success with a novelty-apparel investment made him a natural fit, and the bidding tension between two sharks underscored how much the playful, high-impact design caught their attention.
Where Wildcoat is now
After airing, Wildcoat expanded its lineup with new animal designs, added kids sizes, and introduced accessories, building on the visibility from the show and Robert's guidance. The brand pursued ambitious sales growth and leaned into its niche of bold, photogenic winter apparel for skiers and outdoor enthusiasts.
As of 2026 Wildcoat is still operating and selling through its official site at wildcoat.com. Reporting indicates the brand has grown its revenue year over year while navigating real challenges, including tariffs affecting overseas manufacturing. It remains an independent, design-driven outerwear company rather than a mass-market label, and specific figures should be treated as approximate.
Where to buy Wildcoat
Wildcoat sells its animal-themed coats and skiwear directly at wildcoat.com, with designs spanning bears, tigers, wolves, and more, plus kids sizes and accessories. A purchase gets you a warm, attention-grabbing winter coat built for cold-weather wear and the slopes. These are premium-priced statement pieces, so they suit buyers who specifically want the bold look and are comfortable paying for it. If you just need a basic warm jacket, more conventional options will cost far less.
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Frequently asked questions
Where can I buy Wildcoat?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Wildcoat get a deal on Shark Tank?
Yes. Wildcoat closed a deal for $350,000 in exchange for 23% equity, with Robert Herjavec.
Which shark invested in Wildcoat?
Robert Herjavec invested in Wildcoat ($350,000 total as aired).
What season of Shark Tank was Wildcoat on?
Wildcoat appeared in Season 16, Episode 7, which aired December 13, 2024.
How much was Wildcoat asking for on Shark Tank?
The founders asked for $350,000 for 10% of the company, a $3.5M valuation.
What is Wildcoat?
Wildcoat is a winter apparel brand that makes animal-themed coats and skiwear designed to look like bears, tigers, wolves, and other animals. The coats combine warmth with a bold, photogenic look for the slopes and everyday winter wear.
Who founded Wildcoat?
Wildcoat was founded by Carlo DiMeo and is based in Boulder, Colorado. He pitched the brand on Shark Tank Season 16 and made a deal with Robert Herjavec after competitive interest from the sharks.
Is Wildcoat still in business?
Yes. Wildcoat is still operating in 2026, selling through wildcoat.com. It has expanded its designs and added kids sizes while navigating manufacturing and tariff challenges.
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