Genius Litter
DealCat litter
Best known from its Shark Tank appearance, Genius Litter is a cat litter in Season 15, and convinced Mark Cuban and Lori Greiner and Robert Herjavec to invest.
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Availability shifts constantly for Tank alumni products. Tap through to see Genius Litter's current price and stock on Amazon.
From the show
The Shark Tank pitch
- $250K
- Asked for
- 4%
- Offered equity
- $6.3M
- Sought valuation
- $250K
- Deal amount
- 8%
- Deal equity
- $3.1M
- Deal valuation
Ramon Van Meer walked into the Tank in Season 15, Episode 13 in the episode that aired February 2, 2024, bringing their Los Angeles, CA business with them. Genius Litter, the cat litter, pitched in the Pet Products category, one of 61 pet products businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $250,000 for a 4% stake, which valued the company at $6.3M.
Mark Cuban, Lori Greiner and Robert Herjavec teamed up at $250,000 for 8% equity. That priced the company at $3.1M, a haircut from the $6.3M the founders walked in asking for, which is how negotiations in the Tank usually go.
Genius Litter was one of 87 businesses to pitch in Season 15, where 59 deals got done. In the Pet Products category overall, roughly 56% of pitches have landed a shark across the show's history.
Is Genius Litter still in business?
Read our 2026 update on where the company is now.
Sold on Genius Litter?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Genius Litter?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Genius Litter get a deal on Shark Tank?
Yes. Genius Litter closed a deal for $250,000 in exchange for 8% equity, with Mark Cuban and Lori Greiner and Robert Herjavec.
Which shark invested in Genius Litter?
Mark Cuban and Lori Greiner and Robert Herjavec invested in Genius Litter ($250,000 total as aired).
What season of Shark Tank was Genius Litter on?
Genius Litter appeared in Season 15, Episode 13, which aired February 2, 2024.
How much was Genius Litter asking for on Shark Tank?
The founders asked for $250,000 for 4% of the company, a $6.3M valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
