Aura Bora
DealHerbal sparkling water
Aura Bora is a herbal sparkling water that got its big break on Shark Tank in Season 12, and convinced Robert Herjavec to invest.
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From the show
The Shark Tank pitch
- $150K
- Asked for
- 5%
- Offered equity
- $3M
- Sought valuation
- $200K
- Deal amount
- 15%
- Deal equity
- $1.3M
- Deal valuation
Founder Paul and Maddie Voge stepped onto the carpet in Season 12, Episode 11 in the episode that aired January 22, 2021. Aura Bora, the herbal sparkling water, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
The ask was $150,000 for 5% of the company, an implied valuation of $3M.
Robert Herjavec made the deal at $200,000 for 15% equity. That priced the company at $1.3M, a haircut from the $3M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 12 saw 100 pitches, and 71 of them closed a deal on air. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
Is Aura Bora still in business?
Read our 2026 update on where the company is now.
Sold on Aura Bora?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Aura Bora?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Aura Bora get a deal on Shark Tank?
Yes. Aura Bora closed a deal for $200,000 in exchange for 15% equity, with Robert Herjavec.
Which shark invested in Aura Bora?
Robert Herjavec invested in Aura Bora ($200,000 total as aired).
What season of Shark Tank was Aura Bora on?
Aura Bora appeared in Season 12, Episode 11, which aired January 22, 2021.
How much was Aura Bora asking for on Shark Tank?
The founders asked for $150,000 for 5% of the company, a $3M valuation.
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