Chord Buddy
DealMusic
Best known from its Shark Tank appearance, Chord Buddy is a music in Season 3, and convinced Robert Herjavec to invest.
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From the show
The Shark Tank pitch
- $125K
- Asked for
- 10%
- Offered equity
- $1.3M
- Sought valuation
- $175K
- Deal amount
- 20%
- Deal equity
- $875K
- Deal valuation
Travis Perry walked into the Tank in Season 3, Episode 3 in the episode that aired February 3, 2012, bringing their Dothan, AL business with them. Chord Buddy, the music, pitched in the Media & Entertainment category, one of 29 media & entertainment businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $125,000 for a 10% stake, which valued the company at $1.3M.
Robert Herjavec made the deal at $175,000 for 20% equity. That priced the company at $875K, a haircut from the $1.3M the founders walked in asking for, which is how negotiations in the Tank usually go.
Chord Buddy was one of 60 businesses to pitch in Season 3, where 28 deals got done. In the Media & Entertainment category overall, roughly 66% of pitches have landed a shark across the show's history.
The full story
Everything to know about Chord Buddy
ChordBuddy is a guitar learning aid that clips onto the neck of an acoustic or electric guitar with color coded buttons sitting over the strings. Press a button and it forms a full chord for you, so a complete beginner can strum real songs on day one. Founder Travis Perry, a musician from Dothan, Alabama, invented it to help his daughter learn guitar without quitting in frustration over sore fingers and tricky finger positions.
Perry asked for 125,000 dollars for 10 percent and backed it up with strong sales and pending orders, including interest from large retailers. Robert Herjavec connected with both the product and Perry's passion and made an offer, and the two settled on terms reported at 175,000 dollars for 20 percent. The demo was the hook, since seeing someone with no experience play a recognizable song immediately made the value obvious.
ChordBuddy resonated because it tackled the exact moment most beginners give up. The buttons are removed one at a time over a structured lesson plan, so the trainer weans you off itself as your fingers learn the chords. That teaching method, paired with a likable inventor and a clear on air demo, made it one of the more practical and memorable products of the season.
Where Chord Buddy is now
The Shark Tank exposure and Herjavec's involvement helped ChordBuddy expand from a single device into a full system, with lesson plans, songbooks, an app, tuners, guitar bundles, and specialty versions including left handed and worship editions. The brand also pushed into schools and music education programs, positioning ChordBuddy as a teaching tool rather than just a gadget.
ChordBuddy remains an active, US made brand in 2026, widely sold online and still tied to its Shark Tank origin. Travis Perry has continued to grow and promote the business over the years. While various headline revenue figures circulate, the verifiable picture is a durable product line that kept expanding and stayed on the market long after the episode.
Where to buy Chord Buddy
ChordBuddy is easy to find today on Amazon and through the official ChordBuddy site, with several versions to choose from. Options range from the standalone device with a lesson plan and songbook to full beginner bundles that include a guitar, tuner, and picks, plus left handed and worship editions. You get a structured path from total beginner to playing real chords on your own. For a frustrated beginner or a child learning guitar, it remains a genuinely useful buy.
Is Chord Buddy still in business?
Read our 2026 update on where the company is now.
Sold on Chord Buddy?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Chord Buddy?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Chord Buddy get a deal on Shark Tank?
Yes. Chord Buddy closed a deal for $175,000 in exchange for 20% equity, with Robert Herjavec.
Which shark invested in Chord Buddy?
Robert Herjavec invested in Chord Buddy ($175,000 total as aired).
What season of Shark Tank was Chord Buddy on?
Chord Buddy appeared in Season 3, Episode 3, which aired February 3, 2012.
How much was Chord Buddy asking for on Shark Tank?
The founders asked for $125,000 for 10% of the company, a $1.3M valuation.
How does ChordBuddy work?
It clips onto the guitar neck with color coded buttons that press the strings into full chords for you. As you progress through the lesson plan, you remove the buttons one at a time until you can form the chords yourself.
Is ChordBuddy still available to buy?
Yes. ChordBuddy is still sold in 2026 on Amazon and the official site, in multiple versions including standalone devices, full guitar bundles, and left handed and worship editions.
Who invested in ChordBuddy on Shark Tank?
Robert Herjavec made the deal. Travis Perry asked for 125,000 dollars for 10 percent, and they agreed on terms reported at 175,000 dollars for 20 percent.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
