Pinch Me Therapy Dough
DealStress relieving therapy dough
Pinch Me Therapy Dough is a stress relieving therapy dough that got its big break on Shark Tank in Season 12, and convinced Robert Herjavec to invest.
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From the show
The Shark Tank pitch
- $300K
- Asked for
- 7%
- Offered equity
- $4.3M
- Sought valuation
- $300K
- Deal amount
- 20%
- Deal equity
- $1.5M
- Deal valuation
Founder Nancy Rothner stepped onto the carpet in Season 12, Episode 16 in the episode that aired March 5, 2021. Pinch Me Therapy Dough, the stress relieving therapy dough, pitched in the Health & Wellness category, one of 70 health & wellness businesses to brave the Tank across all 17 seasons.
The ask was $300,000 for 7% of the company, an implied valuation of $4.3M.
Robert Herjavec made the deal at $300,000 for 20% equity. That priced the company at $1.5M, a haircut from the $4.3M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 12 saw 100 pitches, and 71 of them closed a deal on air. In the Health & Wellness category overall, roughly 59% of pitches have landed a shark across the show's history.
Is Pinch Me Therapy Dough still in business?
Read our 2026 update on where the company is now.
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Frequently asked questions
Where can I buy Pinch Me Therapy Dough?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Pinch Me Therapy Dough get a deal on Shark Tank?
Yes. Pinch Me Therapy Dough closed a deal for $300,000 in exchange for 20% equity, with Robert Herjavec.
Which shark invested in Pinch Me Therapy Dough?
Robert Herjavec invested in Pinch Me Therapy Dough ($300,000 total as aired).
What season of Shark Tank was Pinch Me Therapy Dough on?
Pinch Me Therapy Dough appeared in Season 12, Episode 16, which aired March 5, 2021.
How much was Pinch Me Therapy Dough asking for on Shark Tank?
The founders asked for $300,000 for 7% of the company, a $4.3M valuation.
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