Hoodie Pillow

Name: Hoodie Pillow
Availability: InStock

Deal

Novelties

Season 4 · Ep 15 Home & LifestyleAired February 8, 2013

Best known from its Shark Tank appearance, Hoodie Pillow is a novelties in Season 4, and convinced Robert Herjavec to invest.

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From the show

The Shark Tank pitch

$90K
Asked for: 15%
Offered equity: $600K
Sought valuation: $90K
Deal amount: 20%
Deal equity: $450K
Deal valuation

Rebecca Rescate and Chris Hindley walked into the Tank in Season 4, Episode 15 in the episode that aired February 8, 2013, bringing their Florence, NJ business with them. Hoodie Pillow, the novelties, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.

On the carpet, the number was $90,000 for a 15% stake, which valued the company at $600K.

Robert Herjavec made the deal at $90,000 for 20% equity. That priced the company at $450K, a haircut from the $600K the founders walked in asking for, which is how negotiations in the Tank usually go.

Hoodie Pillow was one of 103 businesses to pitch in Season 4, where 52 deals got done. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.

Robert Herjavec$90K

Is Hoodie Pillow still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Hoodie Pillow?

Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.

Did Hoodie Pillow get a deal on Shark Tank?

Yes. Hoodie Pillow closed a deal for $90,000 in exchange for 20% equity, with Robert Herjavec.

Which shark invested in Hoodie Pillow?

Robert Herjavec invested in Hoodie Pillow ($90,000 total as aired).

What season of Shark Tank was Hoodie Pillow on?

Hoodie Pillow appeared in Season 4, Episode 15, which aired February 8, 2013.

How much was Hoodie Pillow asking for on Shark Tank?

The founders asked for $90,000 for 15% of the company, a $600K valuation.

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