Ruff Liners
No DealRuff Liners got its big break on Shark Tank in Season 16, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
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- Asked for
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- Offered equity
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- Sought valuation
The team stepped onto the carpet in Season 16, Episode 16 in the episode that aired April 11, 2025, bringing their Houston, TX business with them. Ruff Liners pitched in the Pet Products category, one of 61 pet products businesses to brave the Tank across all 17 seasons.
No deal. Every shark declined, and Ruff Liners walked. But a Shark Tank appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 16 saw 64 pitches, and 45 of them closed a deal on air. In the Pet Products category overall, roughly 56% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Ruff Liners?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Ruff Liners get a deal on Shark Tank?
No. Ruff Liners pitched the sharks but left Season 16 without a deal.
What season of Shark Tank was Ruff Liners on?
Ruff Liners appeared in Season 16, Episode 16, which aired April 11, 2025.
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