The Natural Grip
DealFitness Apparel and Accessories
The Natural Grip is a fitness apparel and accessories that got its big break on Shark Tank in Season 6, and convinced Robert Herjavec to invest.
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From the show
The Shark Tank pitch
- $100K
- Asked for
- 20%
- Offered equity
- $500K
- Sought valuation
- $125K
- Deal amount
- 25%
- Deal equity
- $500K
- Deal valuation
Founder Ashley Drake stepped onto the carpet in Season 6, Episode 8 in the episode that aired November 7, 2014, bringing their Louisville, KY business with them. The Natural Grip, the fitness apparel and accessories, pitched in the Sports & Outdoors category, one of 154 sports & outdoors businesses to brave the Tank across all 17 seasons.
The ask was $100,000 for 20% of the company, an implied valuation of $500K.
Robert Herjavec made the deal at $125,000 for 25% equity. The deal valued the company at $500K.
Season 6 saw 116 pitches, and 66 of them closed a deal on air. In the Sports & Outdoors category overall, roughly 64% of pitches have landed a shark across the show's history.
Is The Natural Grip still in business?
Read our 2026 update on where the company is now.
Sold on The Natural Grip?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy The Natural Grip?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did The Natural Grip get a deal on Shark Tank?
Yes. The Natural Grip closed a deal for $125,000 in exchange for 25% equity, with Robert Herjavec.
Which shark invested in The Natural Grip?
Robert Herjavec invested in The Natural Grip ($125,000 total as aired).
What season of Shark Tank was The Natural Grip on?
The Natural Grip appeared in Season 6, Episode 8, which aired November 7, 2014.
How much was The Natural Grip asking for on Shark Tank?
The founders asked for $100,000 for 20% of the company, a $500K valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
