Smart Wheel
DealThe Smart Wheel - Automotive
Smart Wheel is a the smart wheel - automotive that got its big break on Shark Tank in Season 4, and convinced Mark Cuban and Robert Herjavec to invest.
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From the show
The Shark Tank pitch
- $100K
- Asked for
- 15%
- Offered equity
- $667K
- Sought valuation
- $100K
- Deal amount
- 30%
- Deal equity
- $333K
- Deal valuation
The team stepped onto the carpet in Season 4, Episode 16 in the episode that aired February 15, 2013, bringing their Londonderry, NJ business with them. Smart Wheel, the the smart wheel - automotive, pitched in the Automotive category, one of 17 automotive businesses to brave the Tank across all 17 seasons.
The ask was $100,000 for 15% of the company, an implied valuation of $667K.
Mark Cuban and Robert Herjavec teamed up at $100,000 for 30% equity. That priced the company at $333K, a haircut from the $667K the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 4 saw 103 pitches, and 52 of them closed a deal on air. In the Automotive category overall, roughly 76% of pitches have landed a shark across the show's history.
Is Smart Wheel still in business?
Read our 2026 update on where the company is now.
Sold on Smart Wheel?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Smart Wheel?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Smart Wheel get a deal on Shark Tank?
Yes. Smart Wheel closed a deal for $100,000 in exchange for 30% equity, with Mark Cuban and Robert Herjavec.
Which shark invested in Smart Wheel?
Mark Cuban and Robert Herjavec invested in Smart Wheel ($100,000 total as aired).
What season of Shark Tank was Smart Wheel on?
Smart Wheel appeared in Season 4, Episode 16, which aired February 15, 2013.
How much was Smart Wheel asking for on Shark Tank?
The founders asked for $100,000 for 15% of the company, a $667K valuation.
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