Copper Cow Coffee

Deal

Vietnamese coffee business

Copper Cow Coffee is a vietnamese coffee business that got its big break on Shark Tank in Season 12, and convinced Robert Herjavec to invest.

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From the show

The Shark Tank pitch

$600K
Asked for
4%
Offered equity
$15M
Sought valuation
$600K
Deal amount
5.5%
Deal equity
$10.9M
Deal valuation

Founder Debbie Wei Mullin stepped onto the carpet in Season 12, Episode 25 in the episode that aired May 21, 2021. Copper Cow Coffee, the vietnamese coffee business, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.

The ask was $600,000 for 4% of the company, an implied valuation of $15M.

Robert Herjavec made the deal at $600,000 for 5.5% equity. That priced the company at $10.9M, a haircut from the $15M the founders walked in asking for, which is how negotiations in the Tank usually go. The structure included a royalty component.

Season 12 saw 100 pitches, and 71 of them closed a deal on air. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.

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Frequently asked questions

Where can I buy Copper Cow Coffee?

Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.

Did Copper Cow Coffee get a deal on Shark Tank?

Yes. Copper Cow Coffee closed a deal for $600,000 in exchange for 5.5% equity, with Robert Herjavec.

Which shark invested in Copper Cow Coffee?

Robert Herjavec invested in Copper Cow Coffee ($600,000 total as aired).

What season of Shark Tank was Copper Cow Coffee on?

Copper Cow Coffee appeared in Season 12, Episode 25, which aired May 21, 2021.

How much was Copper Cow Coffee asking for on Shark Tank?

The founders asked for $600,000 for 4% of the company, a $15M valuation.

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