Plunge
DealCold plunge tubs
Plunge is a cold plunge tubs that got its big break on Shark Tank in Season 13, and convinced Robert Herjavec to invest.
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From the show
The Shark Tank pitch
- $1.2M
- Asked for
- 5%
- Offered equity
- $24M
- Sought valuation
- $1.2M
- Deal amount
- 12%
- Deal equity
- $10M
- Deal valuation
Founder Michael Garrett and Ryan Duey stepped onto the carpet in Season 13, Episode 21 in the episode that aired May 2, 2022. Plunge, the cold plunge tubs, pitched in the Health & Wellness category, one of 70 health & wellness businesses to brave the Tank across all 17 seasons.
The ask was $1,200,000 for 5% of the company, an implied valuation of $24M.
Robert Herjavec made the deal at $1,200,000 for 12% equity. That priced the company at $10M, a haircut from the $24M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 13 saw 96 pitches, and 64 of them closed a deal on air. In the Health & Wellness category overall, roughly 59% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Plunge?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Plunge get a deal on Shark Tank?
Yes. Plunge closed a deal for $1,200,000 in exchange for 12% equity, with Robert Herjavec.
Which shark invested in Plunge?
Robert Herjavec invested in Plunge ($1,200,000 total as aired).
What season of Shark Tank was Plunge on?
Plunge appeared in Season 13, Episode 21, which aired May 2, 2022.
How much was Plunge asking for on Shark Tank?
The founders asked for $1,200,000 for 5% of the company, a $24M valuation.
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