Butter Cloth
Dealmen's shirts
Butter Cloth is a men's shirts that got its big break on Shark Tank in Season 10, and convinced Robert Herjavec to invest.
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From the show
The Shark Tank pitch
- $250K
- Asked for
- 10%
- Offered equity
- $2.5M
- Sought valuation
- $250K
- Deal amount
- 25%
- Deal equity
- $1M
- Deal valuation
The team stepped onto the carpet in Season 10, Episode 4 in the episode that aired October 28, 2018. Butter Cloth, the men's shirts, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
The ask was $250,000 for 10% of the company, an implied valuation of $2.5M.
Robert Herjavec made the deal at $250,000 for 25% equity. That priced the company at $1M, a haircut from the $2.5M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 10 saw 92 pitches, and 63 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Butter Cloth?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Butter Cloth get a deal on Shark Tank?
Yes. Butter Cloth closed a deal for $250,000 in exchange for 25% equity, with Robert Herjavec.
Which shark invested in Butter Cloth?
Robert Herjavec invested in Butter Cloth ($250,000 total as aired).
What season of Shark Tank was Butter Cloth on?
Butter Cloth appeared in Season 10, Episode 4, which aired October 28, 2018.
How much was Butter Cloth asking for on Shark Tank?
The founders asked for $250,000 for 10% of the company, a $2.5M valuation.
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