Nuts n More
DealSpecialty Food
Best known from its Shark Tank appearance, Nuts n More is a specialty food in Season 4, and convinced Mark Cuban and Robert Herjavec to invest.
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From the show
The Shark Tank pitch
- $250K
- Asked for
- 20%
- Offered equity
- $1.3M
- Sought valuation
- $250K
- Deal amount
- 30%
- Deal equity
- $833K
- Deal valuation
Peter Ferreira, Dennis Iannotti and Neil Cameron walked into the Tank in Season 4, Episode 18 in the episode that aired March 1, 2013, bringing their Pawtucket, RI business with them. Nuts n More, the specialty food, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $250,000 for a 20% stake, which valued the company at $1.3M.
Mark Cuban and Robert Herjavec teamed up at $250,000 for 30% equity. That priced the company at $833K, a haircut from the $1.3M the founders walked in asking for, which is how negotiations in the Tank usually go.
Nuts n More was one of 103 businesses to pitch in Season 4, where 52 deals got done. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
The full story
Everything to know about Nuts n More
Nuts N More makes high-protein nut butter spreads aimed at fitness-minded shoppers who want a healthier alternative to sugary peanut butter. The spreads are fortified with added protein and lower in sugar, with flavors built for people who track their macros. The Rhode Island team behind it, including Peter Ferreira, Dennis Iannotti, and Neil Cameron, came from a fitness and nutrition background and built the brand around the gym crowd.
The founders asked for 250,000 dollars for a 20 percent stake. The pitch landed because the protein and clean-eating market was booming, and the product tasted good enough to win over the panel during the tasting. Mark Cuban and Robert Herjavec both liked it and teamed up to invest, putting in the requested money for a larger combined share of the company, which the founders accepted.
Nuts N More stood out by riding the protein and fitness wave at the right moment, with a product the sharks could literally taste and react to on camera. Having two sharks on board, including Mark Cuban, gave the brand credibility and connections in the supplement and health food world, which is exactly where the product needed to land.
Where Nuts n More is now
Sales climbed quickly after the episode, reportedly reaching the million dollar mark within months. With shark backing, the brand expanded into national retail, including thousands of nutrition store locations and health-focused grocery chains, growing from a small operation into a recognizable name on the high-protein shelf.
Nuts N More is still in business in 2026. The product line has broadened well beyond the original spreads to include things like flavored peanut and almond butters, snack items, and other high-protein products. The brand continues to sell through its own website and various retail and online channels aimed at the fitness and clean-eating market.
Where to buy Nuts n More
Nuts N More products are available through the official Nuts N More website and a range of online and retail outlets that carry health and fitness foods. You can buy the high-protein nut butter spreads in several flavors, along with newer snack and spread products. For people who want extra protein and less sugar in their nut butter, it is a reasonable buy, though it costs more than standard supermarket peanut butter.
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Frequently asked questions
Where can I buy Nuts n More?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Nuts n More get a deal on Shark Tank?
Yes. Nuts n More closed a deal for $250,000 in exchange for 30% equity, with Mark Cuban and Robert Herjavec.
Which shark invested in Nuts n More?
Mark Cuban and Robert Herjavec invested in Nuts n More ($250,000 total as aired).
What season of Shark Tank was Nuts n More on?
Nuts n More appeared in Season 4, Episode 18, which aired March 1, 2013.
How much was Nuts n More asking for on Shark Tank?
The founders asked for $250,000 for 20% of the company, a $1.3M valuation.
What makes Nuts N More different from regular peanut butter?
It is fortified with added protein and made lower in sugar than typical sweetened peanut butter, aimed at fitness-minded shoppers who track their nutrition. It comes in several flavors built around that high-protein angle.
Which sharks invested in Nuts N More?
Mark Cuban and Robert Herjavec teamed up to invest, putting in the money the founders asked for in exchange for a combined equity stake. Having two sharks helped the brand reach national health and nutrition retailers.
Is Nuts N More still in business?
Yes. As of 2026 it is still operating and selling an expanded line of high-protein spreads and snacks through its website and various retail and online channels.
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