Coffee Joulies
DealNovelties
Coffee Joulies, the novelties, landed on the national radar after pitching the sharks in Season 4, and convinced Lori Greiner and Robert Herjavec and Daymond John and Kevin O'Leary to invest.
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From the show
The Shark Tank pitch
- $150K
- Asked for
- 5%
- Offered equity
- $3M
- Sought valuation
- $150K
- Deal amount
- 0%
- Deal equity
- —
- Deal valuation
Dave Jackson and Dave Petrillo faced the sharks in Season 4, Episode 13 in the episode that aired January 11, 2013, bringing their Pennington, NJ business with them. Coffee Joulies, the novelties, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
They came in asking $150,000 in exchange for 5% equity, putting a $3M valuation on the business.
Lori Greiner, Robert Herjavec, Daymond John and Kevin O'Leary teamed up at $150,000. The structure included a royalty component.
Across Season 4, 52 of 103 pitches ended in a handshake. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
Is Coffee Joulies still in business?
Read our 2026 update on where the company is now.
Sold on Coffee Joulies?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Coffee Joulies?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Coffee Joulies get a deal on Shark Tank?
Yes. Coffee Joulies closed a deal for $150,000, with Lori Greiner and Robert Herjavec and Daymond John and Kevin O'Leary.
Which shark invested in Coffee Joulies?
Lori Greiner and Robert Herjavec and Daymond John and Kevin O'Leary invested in Coffee Joulies ($150,000 total as aired).
What season of Shark Tank was Coffee Joulies on?
Coffee Joulies appeared in Season 4, Episode 13, which aired January 11, 2013.
How much was Coffee Joulies asking for on Shark Tank?
The founders asked for $150,000 for 5% of the company, a $3M valuation.
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