Night Runner 270
Deallights for shoes to be used by runners at night
Night Runner 270, the lights for shoes to be used by runners at night, landed on the national radar after pitching the sharks in Season 8, and convinced Robert Herjavec to invest.
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From the show
The Shark Tank pitch
- $200K
- Asked for
- 10%
- Offered equity
- $2.5M
- Sought valuation
- $200K
- Deal amount
- 15%
- Deal equity
- $1.3M
- Deal valuation
Renata Storer and Doug Storer faced the sharks in Season 8, Episode 3 in the episode that aired October 7, 2016. Night Runner 270, the lights for shoes to be used by runners at night, pitched in the Sports & Outdoors category, one of 154 sports & outdoors businesses to brave the Tank across all 17 seasons.
They came in asking $200,000 in exchange for 10% equity, putting a $2.5M valuation on the business.
Robert Herjavec made the deal at $200,000 for 15% equity. That priced the company at $1.3M, a haircut from the $2.5M the founders walked in asking for, which is how negotiations in the Tank usually go.
Across Season 8, 59 of 96 pitches ended in a handshake. In the Sports & Outdoors category overall, roughly 64% of pitches have landed a shark across the show's history.
The full story
Everything to know about Night Runner 270
The Night Runner 270 is a pair of lightweight LED lights that clip onto the laces of running shoes, giving runners a wide beam of forward light plus rear visibility so they can train safely in the dark. Renata and Doug Storer, a Florida-based couple, developed the product after Doug nearly fell during an early-morning run because he could not see the ground ahead. They wanted hands-free lighting that beat a headlamp or carrying a flashlight.
The Storers pitched in Season 8 asking for two hundred thousand dollars for 10 percent. They demonstrated the shoe lights and explained the safety problem they solved for night runners. Robert Herjavec connected with the product and the founders, and they reached an on-air agreement that included his investment plus additional financing to help them grow production and reach more customers.
Night Runner 270 stood out because it addressed a real, relatable safety concern with a clever, simple device. The visual of lights mounted right on the shoes made the benefit obvious, and the Storers' personal origin story, an injury that sparked an invention, gave the pitch authenticity that resonated with the sharks and the audience.
Where Night Runner 270 is now
Reports indicate the televised handshake with Herjavec was not finalized after filming, a common outcome once due diligence begins. Even so, the Storers used the national exposure to drive a strong jump in website traffic and sales, and they grew the business on their own. They expanded the product line and rebranded the company as Night Tech Gear to cover a broader range of lighting gear.
As of 2026 the company continues to operate as Night Tech Gear and sells through its official site. Beyond the original shoe lights, the brand added products aimed at night workers and outdoor users, broadening from runners to anyone who needs hands-free lighting. The business has been built up independently of the original on-air deal.
Where to buy Night Runner 270
Night Runner 270 shoe lights are sold through the official Night Tech Gear website at nighttechgear.com, where you can also find the company's broader lineup of wearable lighting. A set gives you a forward beam for seeing the path and rear lights for being seen by traffic, and the lights are rechargeable and clip to most running shoes. For runners who train in low light, it is a practical safety buy that frees up your hands.
Is Night Runner 270 still in business?
Read our 2026 update on where the company is now.
Sold on Night Runner 270?
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Frequently asked questions
Where can I buy Night Runner 270?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Night Runner 270 get a deal on Shark Tank?
Yes. Night Runner 270 closed a deal for $200,000 in exchange for 15% equity, with Robert Herjavec.
Which shark invested in Night Runner 270?
Robert Herjavec invested in Night Runner 270 ($200,000 total as aired).
What season of Shark Tank was Night Runner 270 on?
Night Runner 270 appeared in Season 8, Episode 3, which aired October 7, 2016.
How much was Night Runner 270 asking for on Shark Tank?
The founders asked for $200,000 for 10% of the company, a $2.5M valuation.
Is Night Runner 270 still in business?
Yes. The company continues to operate, now under the name Night Tech Gear, and sells its shoe lights and related lighting products through its official website as of 2026.
Did Night Runner 270 close the Shark Tank deal?
Reports indicate the on-air agreement with Robert Herjavec was not finalized after filming. The founders, Renata and Doug Storer, grew the business independently using the exposure from the episode.
How do Night Runner 270 shoe lights work?
The rechargeable lights clip onto your shoelaces, projecting a forward beam so you can see the ground ahead while adding rear lights for visibility. They are designed as a hands-free alternative to a headlamp or flashlight.
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