Season Recap
Shark Tank Season 11 Recap: Every Deal Worth Knowing
Season 11 by the numbers: 96 pitches, 63 deals, the biggest checks, and the products that are still selling.
By the time Season 11 aired across 2019 and 2020, Shark Tank had stopped feeling like a gamble for most founders who made it to the carpet. Two thirds of the pitches that season walked out with money. Out of 96 businesses that pitched, 63 closed a deal, a 66 percent hit rate. That is a slight dip from the 68 percent the show posted the season before, but it is still a far cry from the early years when a yes was closer to a coin flip.
If you are trying to decide which season is worth your time, or you are researching a specific product before you buy it, Season 11 is a useful one to know. The sharks wrote checks totaling $19.2 million across those 63 deals. The money skewed toward the everyday categories the show has always done well: food and drink led the way, followed by home and lifestyle, with health and wellness rounding out the top three. That last one is notable, since health pitches do not always crack a season's top tier.
The biggest check went to a can of air
The headline deal of the season was Boost Oxygen, the portable canned oxygen brand. Kevin O'Leary put in $1,000,000 for just 6.25 percent of the company. That is the largest deal of the season by dollar amount, and the equity stake tells you a lot. Six and a quarter percent for a million dollars implies a company that already had real revenue and real leverage at the table. Founders do not give up that little unless the sharks want in badly.
It is worth pausing on what that single deal represents. A million dollars is more than five percent of everything the sharks invested that entire season. When one check is that large relative to the total, it usually means the rest of the season was built on smaller, steadier bets rather than blockbusters. That tracks with what Season 11 actually was: a lot of solid consumer products, fewer moonshots.
What you can actually still buy
This is the part most people care about. A deal on air does not mean a company survives, and plenty of Shark Tank businesses quietly fold within a year or two. From Season 11, the products still selling and easy to track down include Unbuckle Me, the car seat buckle release tool aimed at parents, and Yellow Leaf Hammocks, the handwoven hammock brand. Both have outlasted the episode that introduced them, which is more than you can say for a lot of one-hit pitches.
The shorter survivor list compared to the deal count is normal, not a red flag. Sixty-three companies got funded, and only a handful become durable, widely available brands. The rest hit supply problems, run out of cash, lose interest, or get squeezed by copycats once the episode airs and the idea is suddenly public. That attrition is baked into the model. If you found one of these through an old episode and want to know whether it is still a real business, Unbuckle Me and Yellow Leaf Hammocks are the safer bets from this batch, simply because they are still around and still selling years after their moment on screen.
Reading the trend the right way
Here is the thing to keep in mind if you are comparing seasons. The deal rate climbing into the high 60s does not mean the products got better. It mostly means the format matured. Founders who reach the Tank are better coached now, the producers have years of casting experience, and entrepreneurs walk in already knowing what a reasonable valuation looks like. A 66 percent yes rate is the show working as a well-oiled machine, not a sign that Season 11 was unusually strong.
So if you are using this season as a shopping guide, treat the deal itself as the weakest signal. A handshake on TV proves a shark liked the pitch on one particular day. What matters more is whether the company is still shipping product years later, whether the price holds up against competitors that have since copied the idea, and whether the thing solves a problem you actually have. Boost Oxygen got the biggest check, but the right question is not which founder impressed Kevin O'Leary the most. It is whether canned oxygen, a hammock, or a car seat tool earns a spot in your cart on its own merits. The episode is entertainment. The buying decision is yours, and the numbers here are just the starting point.
The season's biggest deals
- 1Boost Oxygen
Season 11 · Kevin O'Leary
$1,000,000
for 6.3%
- 2Goumi
Season 11 · Kevin O'Leary
$1,000,000
for 10%
- 3Yellow Leaf Hammocks
Season 11 · Daniel Lubetzky
$1,000,000
for 25%
- 4Bala Bangles
Season 11 · Mark Cuban + Maria Sharapova
$900,000
for 30%
- 5Circadian Optics
Season 11 · Mark Cuban + Lori Greiner
$750,000
for 20%
- 6Outer
Season 11 · Lori Greiner
$750,000
for 5%
- 7Eterneva
Season 11 · Mark Cuban
$600,000
for 9%
- 8TaDah
Season 11 · Daniel Lubetzky
$500,000
for 25%
- 9Aira
Season 11 · Lori Greiner + Robert Herjavec + Kevin O'Leary
$500,000
for 15%
- 10Knife Aid
Season 11 · Lori Greiner + Rohan Oza
$500,000
for 20%
Season 11 products still selling today
These pitches turned the season's exposure into a lasting business, and you can still buy them:
No DealAtlas Monroe
DealEterneva
converting ashes into diamonds
DealSquid Socks
DealSnacklins
All 96 Season 11 pitches
Browse the full season episode by episode, with deal terms and where to buy each product.
