Circadian Optics
DealCircadian Optics got its big break on Shark Tank in Season 11, and convinced Mark Cuban and Lori Greiner to invest.
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From the show
The Shark Tank pitch
- $750K
- Asked for
- 10%
- Offered equity
- $7.5M
- Sought valuation
- $750K
- Deal amount
- 20%
- Deal equity
- $3.8M
- Deal valuation
The team stepped onto the carpet in Season 11, Episode 2 in the episode that aired October 6, 2019. Circadian Optics pitched in the Health & Wellness category, one of 70 health & wellness businesses to brave the Tank across all 17 seasons.
The ask was $750,000 for 10% of the company, an implied valuation of $7.5M.
Mark Cuban and Lori Greiner teamed up at $750,000 for 20% equity. That priced the company at $3.8M, a haircut from the $7.5M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 11 saw 96 pitches, and 63 of them closed a deal on air. In the Health & Wellness category overall, roughly 59% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Circadian Optics?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Circadian Optics get a deal on Shark Tank?
Yes. Circadian Optics closed a deal for $750,000 in exchange for 20% equity, with Mark Cuban and Lori Greiner.
Which shark invested in Circadian Optics?
Mark Cuban and Lori Greiner invested in Circadian Optics ($750,000 total as aired).
What season of Shark Tank was Circadian Optics on?
Circadian Optics appeared in Season 11, Episode 2, which aired October 6, 2019.
How much was Circadian Optics asking for on Shark Tank?
The founders asked for $750,000 for 10% of the company, a $7.5M valuation.
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