Outer
Dealeco-friendly outdoor furniture
Outer, the eco-friendly outdoor furniture, landed on the national radar after pitching the sharks in Season 11, and convinced Lori Greiner to invest.
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Shark Tank products move fast. Names change, packaging changes, and some sell out or get discontinued. The Amazon button checks live price and availability for Outer.
From the show
The Shark Tank pitch
- $750K
- Asked for
- 4%
- Offered equity
- $18.8M
- Sought valuation
- $750K
- Deal amount
- 5%
- Deal equity
- $15M
- Deal valuation
Terry Lin and Jiake Liu faced the sharks in Season 11, Episode 8 in the episode that aired November 17, 2019. Outer, the eco-friendly outdoor furniture, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.
They came in asking $750,000 in exchange for 4% equity, putting a $18.8M valuation on the business.
Lori Greiner made the deal at $750,000 for 5% equity. That priced the company at $15M, a haircut from the $18.8M the founders walked in asking for, which is how negotiations in the Tank usually go. The structure included a royalty component.
Across Season 11, 63 of 96 pitches ended in a handshake. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Outer?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Outer get a deal on Shark Tank?
Yes. Outer closed a deal for $750,000 in exchange for 5% equity, with Lori Greiner.
Which shark invested in Outer?
Lori Greiner invested in Outer ($750,000 total as aired).
What season of Shark Tank was Outer on?
Outer appeared in Season 11, Episode 8, which aired November 17, 2019.
How much was Outer asking for on Shark Tank?
The founders asked for $750,000 for 4% of the company, a $18.8M valuation.
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