Eterneva

Name: Eterneva
Availability: InStock

Deal

converting ashes into diamonds

Season 11 · Ep 3 Business ServicesAired October 13, 2019

Eterneva, the converting ashes into diamonds, landed on the national radar after pitching the sharks in Season 11, and convinced Mark Cuban to invest.

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From the show

The Shark Tank pitch

$600K
Asked for: 5%
Offered equity: $12M
Sought valuation: $600K
Deal amount: 9%
Deal equity: $10M
Deal valuation

Adelle Archer and Garret Ozar faced the sharks in Season 11, Episode 3 in the episode that aired October 13, 2019. Eterneva, the converting ashes into diamonds, pitched in the Business Services category, one of 42 business services businesses to brave the Tank across all 17 seasons.

They came in asking $600,000 in exchange for 5% equity, putting a $12M valuation on the business.

Mark Cuban made the deal at $600,000 for 9% equity. That priced the company at $10M, a haircut from the $12M the founders walked in asking for, which is how negotiations in the Tank usually go.

Across Season 11, 63 of 96 pitches ended in a handshake. In the Business Services category overall, roughly 52% of pitches have landed a shark across the show's history.

Mark Cuban$600K

Is Eterneva still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Eterneva?

Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.

Did Eterneva get a deal on Shark Tank?

Yes. Eterneva closed a deal for $600,000 in exchange for 9% equity, with Mark Cuban.

Which shark invested in Eterneva?

Mark Cuban invested in Eterneva ($600,000 total as aired).

What season of Shark Tank was Eterneva on?

Eterneva appeared in Season 11, Episode 3, which aired October 13, 2019.

How much was Eterneva asking for on Shark Tank?

The founders asked for $600,000 for 5% of the company, a $12M valuation.

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