Yellow Leaf Hammocks
DealSoft, weather-safe hammocks made by women
Yellow Leaf Hammocks, the soft, weather-safe hammocks made by women, landed on the national radar after pitching the sharks in Season 11, and convinced Daniel Lubetzky to invest.
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From the show
The Shark Tank pitch
- $400K
- Asked for
- 7%
- Offered equity
- $5.7M
- Sought valuation
- $1M
- Deal amount
- 25%
- Deal equity
- $4M
- Deal valuation
Joe Demin and Rachel Connors faced the sharks in Season 11, Episode 24 in the episode that aired May 15, 2020. Yellow Leaf Hammocks, the soft, weather-safe hammocks made by women, pitched in the Sports & Outdoors category, one of 154 sports & outdoors businesses to brave the Tank across all 17 seasons.
They came in asking $400,000 in exchange for 7% equity, putting a $5.7M valuation on the business.
Daniel Lubetzky made the deal at $1,000,000 for 25% equity. That priced the company at $4M, a haircut from the $5.7M the founders walked in asking for, which is how negotiations in the Tank usually go.
Across Season 11, 63 of 96 pitches ended in a handshake. In the Sports & Outdoors category overall, roughly 64% of pitches have landed a shark across the show's history.
The full story
Everything to know about Yellow Leaf Hammocks
Yellow Leaf Hammocks sells soft, hand-woven hammocks made by artisan weavers, with a mission tied directly to the craft. Founder Joe Demin discovered the hammocks on a trip to Thailand and was struck by both their comfort and the skill behind them. He and Rachel Connors built a company around them, working with Mlabri hill tribe women and framing steady weaving work as a path out of poverty for the makers.
On Season 11 the pair asked for 400,000 dollars for 7 percent, arriving with strong sales and a clear social story. Daniel Lubetzky, founder of KIND Snacks, was drawn to the blend of a quality consumer product and genuine impact. Rather than a small check, he went big, and after negotiation the deal landed at 1 million dollars for 25 percent, one of the larger investments of the season.
The combination is what made the pitch land. These are not flimsy rope hammocks. They are tightly woven, weather-resistant and comfortable, and every purchase connects to fair, stable wages for the women who make them. For Lubetzky, whose own brand was built on a social mission, Yellow Leaf was a natural match of product quality and purpose.
Where Yellow Leaf Hammocks is now
With Lubetzky's backing through his investment firm, Yellow Leaf focused on scaling its e-commerce operation and expanding its product range beyond classic hammocks into related hanging and lounging gear, while keeping its artisan production model at the center of the brand.
The company has continued to operate and grow in the years since. Notably, it tied a limited-edition release to the Thailand-set season of a major television show, leaning into its Thai roots. As of 2026 the Yellow Leaf Hammocks website is active and selling, and the partnership with Daniel Lubetzky has been one of the more durable from its season.
Where to buy Yellow Leaf Hammocks
Yellow Leaf Hammocks are sold primarily through the official yellowleafhammocks.com site, where you can choose from single and double hammocks, stands, chairs and accessories in a range of colors. The draw is the dense hand-woven fabric, which is more comfortable and supportive than typical rope styles, plus the fair-wage artisan story behind each one. They sit at a premium price, but for a long-lasting hammock with a real social mission attached, many buyers find it worth it.
Is Yellow Leaf Hammocks still in business?
Read our 2026 update on where the company is now.
Sold on Yellow Leaf Hammocks?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Yellow Leaf Hammocks?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Yellow Leaf Hammocks get a deal on Shark Tank?
Yes. Yellow Leaf Hammocks closed a deal for $1,000,000 in exchange for 25% equity, with Daniel Lubetzky.
Which shark invested in Yellow Leaf Hammocks?
Daniel Lubetzky invested in Yellow Leaf Hammocks ($1,000,000 total as aired).
What season of Shark Tank was Yellow Leaf Hammocks on?
Yellow Leaf Hammocks appeared in Season 11, Episode 24, which aired May 15, 2020.
How much was Yellow Leaf Hammocks asking for on Shark Tank?
The founders asked for $400,000 for 7% of the company, a $5.7M valuation.
Who makes Yellow Leaf Hammocks?
The hammocks are hand-woven by artisan weavers, with the brand highlighting work with Mlabri hill tribe women in Thailand. The company frames steady weaving income as a way to support these families and lift makers out of poverty.
Is Yellow Leaf Hammocks still in business in 2026?
Yes. The official website remains active and selling, and the company has continued to grow since its Shark Tank deal with Daniel Lubetzky, expanding its lineup of hammocks and hanging gear.
Are these hammocks weatherproof?
They are designed to be weather-safe and durable, using a tightly woven, resilient fabric. As with most outdoor textiles, lifespan improves if you store them out of constant sun and rain when not in use.
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