Atlas Monroe
No DealAtlas Monroe got its big break on Shark Tank in Season 11, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $500K
- Asked for
- 10%
- Offered equity
- $5M
- Sought valuation
The team stepped onto the carpet in Season 11, Episode 2 in the episode that aired October 6, 2019. Atlas Monroe pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
The ask was $500,000 for 10% of the company, an implied valuation of $5M.
No deal. Every shark declined, and Atlas Monroe walked. But a Shark Tank appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 11 saw 96 pitches, and 63 of them closed a deal on air. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Atlas Monroe?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Atlas Monroe get a deal on Shark Tank?
No. Atlas Monroe pitched the sharks but left Season 11 without a deal.
What season of Shark Tank was Atlas Monroe on?
Atlas Monroe appeared in Season 11, Episode 2, which aired October 6, 2019.
How much was Atlas Monroe asking for on Shark Tank?
The founders asked for $500,000 for 10% of the company, a $5M valuation.
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