Squid Socks
DealSquid Socks got its big break on Shark Tank in Season 11, and convinced Daymond John to invest.
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From the show
The Shark Tank pitch
- $125K
- Asked for
- 20%
- Offered equity
- $625K
- Sought valuation
- $125K
- Deal amount
- 33%
- Deal equity
- $379K
- Deal valuation
The team stepped onto the carpet in Season 11, Episode 3 in the episode that aired October 13, 2019. Squid Socks pitched in the Kids & Education category, one of 134 kids & education businesses to brave the Tank across all 17 seasons.
The ask was $125,000 for 20% of the company, an implied valuation of $625K.
Daymond John made the deal at $125,000 for 33% equity. That priced the company at $379K, a haircut from the $625K the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 11 saw 96 pitches, and 63 of them closed a deal on air. In the Kids & Education category overall, roughly 66% of pitches have landed a shark across the show's history.
Is Squid Socks still in business?
Read our 2026 update on where the company is now.
Sold on Squid Socks?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Squid Socks?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Squid Socks get a deal on Shark Tank?
Yes. Squid Socks closed a deal for $125,000 in exchange for 33% equity, with Daymond John.
Which shark invested in Squid Socks?
Daymond John invested in Squid Socks ($125,000 total as aired).
What season of Shark Tank was Squid Socks on?
Squid Socks appeared in Season 11, Episode 3, which aired October 13, 2019.
How much was Squid Socks asking for on Shark Tank?
The founders asked for $125,000 for 20% of the company, a $625K valuation.
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