Product Update
Is Wurkin Stiffs Still in Business? (2026 Update)
Is Wurkin Stiffs from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Wurkin Stiffs today.
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Wurkin Stiffs has the distinction of being one of the very first deals in Shark Tank history, pitching in Season 2 with a product most people did not realize they needed until they saw a collar stay in action. More than fourteen years later, the brand is still selling, and it has grown well past that original single product.
The Short Answer
Yes, Wurkin Stiffs is still in business. The company's site, wurkinstiffs.com, is live and running today, still built around its original tagline, Confidence, Collared, and now offering a broader lineup that includes magnetic collar stays, polo stays, tie bars, and other men's accessories rather than just the single product that first got it in front of the sharks.
The fact sheet behind this page indicates the product does not sell through Amazon, so the direct site remains the primary retail channel.
The Shark Tank Pitch
Wurkin Stiffs pitched in Season 2, Episode 1, out of Sarasota, Florida, in the Men's Accessories category, an early entry in the show's run when the format itself was still finding its footing with viewers and investors alike.
The founders asked for 85,000 dollars in exchange for 10 percent of the company, an 850,000 dollar valuation, for a magnetic collar stay designed to keep dress shirt collars crisp and properly positioned without the visible metal tips of traditional stays poking through the fabric.
It is a small, unglamorous kind of product, the sort of thing most people never think about until a shirt collar starts curling up on camera or in a meeting, which is exactly the kind of overlooked, everyday annoyance that has produced some of the show's most durable little businesses over the years.
The Deal That Got Done
Barbara Corcoran and Daymond John teamed up on the deal, putting up more than the original ask, 100,000 dollars instead of 85,000, while taking 40 percent of the company instead of the 10 percent originally offered.
That combination, a bigger check paired with much bigger equity, suggests the sharks saw more room to grow the product than the founders had built into their original pitch, and wanted the capital and control to push it there. Daymond's fashion and apparel background paired with Barbara's retail instincts gave the small accessories brand two very different, and very useful, kinds of support.
As one of the earliest deals in the show's history, Wurkin Stiffs also had to figure out, in real time and with very little precedent to follow, how a Shark Tank appearance actually translates into sales. Later seasons benefited from years of case studies about what worked. This company was one of the ones writing that playbook from scratch.
Wurkin Stiffs net worth in 2026
There is no independently verified net worth or annual revenue figure publicly available for Wurkin Stiffs. The company is privately held and has never published sales data, so treat any specific dollar figure attached to the brand online as an unconfirmed estimate.
What can be said with confidence is that the company has expanded its catalog well beyond the original collar stay into a full men's accessories line, still running under an active, modern storefront more than fourteen years after its Season 2 appearance. A single-product novelty that stopped selling would not still be investing in a broader product lineup.
Surviving from Season 2 to today puts Wurkin Stiffs among a fairly small group of companies from the show's earliest years that are still operating at all. A lot of Season 1 and Season 2 alumni quietly disappeared once the initial television bump wore off, back before Shark Tank had built the massive audience and cultural weight it carries today. Making it this far is itself a form of proof that the business found a real, repeatable customer base beyond its original TV moment.
Where Things Stand Now
Wurkin Stiffs pitched in Season 2, Episode 1 out of Sarasota, asked for 85,000 dollars for 10 percent, and closed with Barbara Corcoran and Daymond John for a larger 100,000 dollars at 40 percent equity.
Today the brand is alive and selling a broader men's accessories lineup, still under its original Confidence, Collared branding, direct from its own site with no Amazon presence noted.
If you came here wondering whether one of the show's earliest deals held up, the answer is yes. Wurkin Stiffs is one of the longer-tenured survivors in Shark Tank history, still selling the same core idea it pitched with back when the show itself was barely a year old.
Where to buy Wurkin Stiffs
Still selling as of July 13, 2026. Check today's price and availability.
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See the full Wurkin Stiffs deal breakdown and term sheet →
