Product Update
Is Squatty Potty Still in Business? (2026 Update)
Is Squatty Potty from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Squatty Potty today.
Very few Shark Tank products ever escape the show's orbit and become genuine household names. Squatty Potty did it with a plastic stool that wraps around the base of a toilet, a straight faced pitch about colon anatomy, and later a commercial starring a unicorn that poops rainbow ice cream. If you are wondering whether the company behind all of that is still in business in 2026, the answer is yes. The stool is still selling, the website is still taking orders, and the brand has now been through not one but two changes of corporate ownership since the night it aired.
The longer story is more interesting than a simple yes, because Squatty Potty stopped being a family business years ago and is currently in the middle of changing hands again.
The Short Answer
Squatty Potty is still in business and still easy to buy. The official store at squattypotty.com runs a full catalog with active carts and current promotions, selling the original stool alongside folding and slim versions, a kids' model, bidet attachments, flushable wipes, and other bathroom products. The stools also remain widely stocked on Amazon and in big box retail, which is where a large share of sales moved once the product went mainstream.
What has changed is who owns it. Since May 2021 the brand has belonged to Aterian, a New York consumer products company, and in April 2026 Aterian signed an agreement to sell Squatty Potty on to a new owner as part of a larger brand portfolio deal.
The Shark Tank Pitch
Bobby Edwards and his mother Judy pitched Squatty Potty in Season 6, Episode 9, which aired in November 2014. The family came from St. George, Utah, where the first stools had been built after Judy's own doctor recommended elevating her feet in the bathroom. They asked the sharks for 350,000 dollars in exchange for 5 percent of the company, a 7 million dollar valuation that they backed up with real sales, because the stool had already found an audience through health circles and word of mouth before the show.
The Deal That Got Done
Lori Greiner made the deal at 350,000 dollars for 10 percent, double the equity the Edwards family had offered but at the full amount they wanted. It closed, and it turned into one of the most productive partnerships in the show's history. Greiner put the stool on QVC, where it sold out repeatedly, and the exposure from the episode pushed Squatty Potty into national retail chains within a year of airing.
The unicorn that changed everything
In late 2015 the company released an online ad built around a prince, a unicorn, and swirling cones of rainbow ice cream standing in for something less appetizing. The video became one of the most shared product commercials of its era, racking up views in the tens of millions and dragging a taboo subject into polite conversation. Sales multiplied on the back of it, and the stool graduated from novelty gift to a fixture in ordinary bathrooms. That ad, more than the episode itself, is why most people recognize the brand today.
The success eventually attracted a corporate buyer. In May 2021, Aterian, a publicly traded consumer products company that operates a portfolio of e-commerce brands, acquired the assets and business of Squatty Potty LLC, ending the company's run as an independent, family founded business.
Squatty Potty net worth in 2026
There are two hard reference points. Market data services put Aterian's 2021 acquisition of Squatty Potty's assets at roughly 33 million dollars, which is the clearest single valuation the brand has ever received. Then in April 2026 Aterian announced a definitive agreement to sell its marquee brand portfolio, six brands including Squatty Potty, Mueller Living, PurSteam, hOmeLabs, Healing Solutions, and Photo Paper Direct, to Trademark Global for 18 million dollars subject to adjustments, with closing expected in the second quarter of 2026.
Because that 2026 figure covers six brands in one transaction, no honest standalone number for Squatty Potty exists today. What the two deals do show is a brand that commanded a premium price at its 2021 peak and is valued more modestly now as part of a bundle, which tracks with a mature product long past its viral moment.
Where Things Stand Now
Squatty Potty in 2026 is an active, ordinary consumer brand. The official site takes orders, the product line has grown well beyond the original stool, and distribution through Amazon and mass retail continues. Ownership is the moving part: with the Trademark Global deal expected to have closed mid 2026, the brand is starting its third era, from family business to Aterian to a new portfolio owner.
So yes, Squatty Potty is still in business. The stool that got its start with a mother and son in St. George, and got famous with a rainbow pooping unicorn, is still sitting in bathrooms around the world, just with a different name on the ownership papers.
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Where to buy Squatty Potty
Still selling as of August 26, 2026. Check today's price and availability.
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See the full Squatty Potty deal breakdown and term sheet →
