Underease Underwear
No DealUndergarments and Basics
Best known from its Shark Tank appearance, Underease Underwear is a undergarments and basics in Season 1, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $55K
- Asked for
- 25%
- Offered equity
- $220K
- Sought valuation
Buck and Arlene Weimer walked into the Tank in Season 1, Episode 6 in the episode that aired September 13, 2009, bringing their Pueblo, CO business with them. Underease Underwear, the undergarments and basics, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $55,000 for a 25% stake, which valued the company at $220K.
The sharks passed, and Underease Underwear left without a deal. That's not always the end of the story. Some of Shark Tank's most successful companies were rejected on air and grew anyway, using the exposure (the "Shark Tank effect") to drive sales the sharks missed out on.
Underease Underwear was one of 64 businesses to pitch in Season 1, where 27 deals got done. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Underease Underwear?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Underease Underwear get a deal on Shark Tank?
No. Underease Underwear pitched the sharks but left Season 1 without a deal.
What season of Shark Tank was Underease Underwear on?
Underease Underwear appeared in Season 1, Episode 6, which aired September 13, 2009.
How much was Underease Underwear asking for on Shark Tank?
The founders asked for $55,000 for 25% of the company, a $220K valuation.
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