Soul's Calling
No Deal, Inc. - Women's Accessories
Soul's Calling, the , inc. - women's accessories, landed on the national radar after pitching the sharks in Season 1, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $150K
- Asked for
- 25%
- Offered equity
- $600K
- Sought valuation
Gina Catroneo faced the sharks in Season 1, Episode 4 in the episode that aired August 30, 2009, bringing their Dallas, TX business with them. Soul's Calling, the , inc. - women's accessories, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
They came in asking $150,000 in exchange for 25% equity, putting a $600K valuation on the business.
Soul's Calling couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Tank empty-handed.
Across Season 1, 27 of 64 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Soul's Calling?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Soul's Calling get a deal on Shark Tank?
No. Soul's Calling pitched the sharks but left Season 1 without a deal.
What season of Shark Tank was Soul's Calling on?
Soul's Calling appeared in Season 1, Episode 4, which aired August 30, 2009.
How much was Soul's Calling asking for on Shark Tank?
The founders asked for $150,000 for 25% of the company, a $600K valuation.
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