Product Update
Is Fishwife Still in Business? (2026 Update)
Is Fishwife from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Fishwife today.
Tinned fish was a punchline in American grocery aisles until brands like Fishwife made it a personality trait. Becca Millstein's Los Angeles company put smoked salmon and sardines in candy-colored illustrated tins, rode the tinned fish wave to a Season 15 appearance, and never slowed down afterward. In 2026 Fishwife is not just in business, it is one of the strongest performers of its entire Shark Tank season.
The Short Answer
Fishwife is thriving. The web store at eatfishwife.com is fully stocked, running free shipping over 75 dollars, a subscribe and save program, and a referral discount. Beyond its own site, the brand has climbed into national retail, with distribution that coverage of the company says now includes Whole Foods and Costco.
The current catalog goes well past the original tins: albacore tuna in spicy olive oil, sardines with preserved lemon, Cantabrian anchovies, slow smoked mackerel with chili flakes, mussels with basil pesto that sold out for six months before a restock, and even California white sturgeon caviar.
The Shark Tank Pitch
Becca Millstein pitched Fishwife in Season 15, Episode 10, which aired in January 2024. The company had been founded in 2020, when pandemic pantry cooking collided with a generation discovering that Europeans had been eating beautiful canned seafood all along, and by air time the brand was already a social media darling.
The positioning was the clever part. Instead of competing with grocery store tuna on price, Fishwife sold responsibly sourced fish in tins designed like art objects, priced as an affordable luxury, and marketed with recipes and personality rather than nutrition charts.
The ask was 350,000 dollars for 4 percent, a valuation of 8.75 million dollars. Asking eight figures adjacent money for canned fish takes nerve, but the growth curve and the cult following backed it up.
The Deal That Got Done
Two sharks came in together. Lori Greiner and Candace Nelson split a 350,000 dollar investment for 6 percent equity, a bump from the 4 percent offered, and tracking coverage of the episode notes the structure also included small advisory share components for each shark.
Nelson was a particularly deliberate get. As the founder of Sprinkles Cupcakes, she has walked the exact path Fishwife is on, taking a trendy food concept from cult brand to national retail shelf.
Cookbooks, Chili Crisp, and a Messy Chapter
The post-show run has been busy. Fishwife published The Fishwife Cookbook through HarperCollins in early 2024, co-written by Millstein and Vilda Gonzalez. The long-running collaboration with Fly By Jing continues, pairing smoked salmon with the cult Sichuan chili crisp in one of the brand's best known tins. In July 2025 the company launched new products developed over two years with its partner cannery in Galicia, Spain.
There was one rough patch that never made it to air. Co-founder Caroline Goldfarb, who helped start the company but did not appear in the Tank, exited after a 2023 legal dispute with Millstein over equity that settled in August 2023. Millstein has led the company solo since, and the brand's content machine, recipes, social videos, and a steady stream of Instagram and TikTok material folded right into the storefront, has not missed a beat.
Fishwife net worth in 2026
Shark Tank tracking sites estimate Fishwife's value at around 15 million dollars as of 2025, up from the 5.8 million dollar implied valuation of the on-air deal. That estimate is not an audited figure, but the direction is supported by hard signals: national placement in Costco and Whole Foods, a HarperCollins book deal, and a product line that keeps selling out.
For a company that asked the sharks to believe canned fish could be a lifestyle brand, the 2026 evidence says the bet paid off.
Where Things Stand Now
Fishwife pitched in Season 15, closed with Lori Greiner and Candace Nelson at 350,000 dollars for 6 percent, and has spent the two years since stacking retail wins, collabs, and new products from its Spanish cannery partners.
You can buy the tins today at eatfishwife.com, at Whole Foods, or in Costco runs when your warehouse stocks them. Of all the questions this site answers, this is one of the easy ones. Fishwife is very much alive.
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Where to buy Fishwife
Still selling as of August 31, 2026. Check today's price and availability.
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See the full Fishwife deal breakdown and term sheet →
