Product Update
Is The Pop Still in Business? (2026 Update)
Is The Pop from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy The Pop today.
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The Pop pitched Kevin O'Leary a pacifier company back in Season 9, and if you search for it today the current storefront will not say The Pop anywhere on it. That is not a red flag. It is because the company bought Kevin out of the business years ago and now sells under a different name, Doodle & Co, which is the kind of twist you do not get from a quick glance at a fact box.
The Short Answer
Yes, the underlying business is still operating, just not under the name it pitched with. Nicki Radzely's original pacifier brand grew into a broader baby products company and rebranded to Doodle & Co, expanding well past pacifiers into teethers and a redesigned version of the flagship product.
The old thepop.co domain is not a working storefront anymore. It sat idle after the rebrand and is now listed for resale through a GoDaddy parking page, with the last real snapshot of it as a live site dating to October 2024. That is normal domain housekeeping after a rename, not evidence the company folded.
The Shark Tank Pitch
Nicki Radzely brought The Pop into the Tank in Season 9, Episode 19, pitching a pacifier out of New York. She asked for 250,000 dollars for 5 percent equity, a confident valuation for a single baby product in a crowded category.
Kevin O'Leary was the shark who bit, though not on the terms she walked in with.
The Deal That Got Done
Kevin offered the full 250,000 dollars she wanted, but for 10 percent instead of the 5 she asked for, and he took a board seat as part of the arrangement. Radzely accepted, doubling her equity give-up to lock in Mr. Wonderful as a partner and, notably, as an active voice on how the company was run.
That board seat mattered later. Doodle & Co eventually bought Kevin's position out of the company entirely, taking full control back rather than staying in a structure where he had a formal say in decisions. Companies do not typically buy out a shark unless the relationship has run its course or the founders want the freedom to make moves the board seat was slowing down.
The Post Show Timeline
After the deal closed, the company expanded its lineup beyond the original pacifier into teethers, and in 2018 rolled out an updated version of the flagship product known internally as Pop 2.0. That same year brought a genuine crisis: in April 2018, JP Morgan froze the company's bank accounts without warning, cutting off the ability to pay vendors or process transactions. The freeze lasted roughly two weeks before the bank apologized and sent letters of explanation to the affected vendors, but two weeks of frozen accounts is the kind of operational near-miss that kills smaller companies outright.
The business survived it, and at some point after that the buyout of Kevin's stake happened and the rebrand to Doodle & Co followed. By July 2024, the company was reporting roughly 3 million dollars in annual revenue with distribution reaching Canada, Australia, South Korea, and much of Europe, a far wider footprint than the single New York pitch suggested back in Season 9.
The Pop net worth in 2026
There is no independently audited net worth figure for The Pop or its successor Doodle & Co, and nothing credible enough to print as a hard number. What is verifiable is the trajectory: a company that closed a 250,000 dollar deal for 10 percent equity in Season 9, later bought that equity back from the shark who held it, and by mid-2024 was generating about 3 million dollars a year across multiple countries. That points to a business worth meaningfully more than its original Shark Tank valuation of roughly 2.5 million dollars, but any specific dollar figure beyond the reported revenue would be a guess, and this page is not going to print one.
Where Things Stand Now
The recap: The Pop pitched in Season 9 out of New York, took 250,000 dollars from Kevin O'Leary for 10 percent plus a board seat, survived a two week bank account freeze in 2018, later bought Kevin's stake back, rebranded as Doodle & Co, and expanded into teethers and international markets.
If you landed on this page looking for The Pop specifically and found nothing, that is why. Look for Doodle & Co instead. The company did not die, it just changed its name after taking its investor's equity back.
Where to buy The Pop
Still selling as of June 25, 2026. Check today's price and availability.
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See the full The Pop deal breakdown and term sheet →
