Coverplay

Coverplay makes washable slipcovers and fitted sheets for portable play yards, the folding playpens that parents and hotels rely on for napping babies. The problem it tackles is hygiene, since rental and hotel play yards get heavy use and are hard to clean. Founders Amy Feldman and Allison Costa, both Los Angeles moms, created a cover that fits over the play yard so the surface a baby touches stays fresh and washable.

The pair came into the Tank seeking a sizable investment for a small slice of equity, a valuation that put the sharks on alert. Barbara Corcoran liked the founders and the practical, repeatable nature of the product. After negotiation, the deal that closed gave Corcoran a much larger ownership stake than the founders first proposed, in exchange for her capital and retail connections.

Coverplay stood out because it targeted a need parents felt immediately but rarely saw addressed on a shelf. Rather than chasing only retail, the founders leaned into the hospitality angle, supplying hotels, resorts and cruise lines that needed sanitary play yard solutions at scale. That business to business focus gave the brand a durable lane beyond one off consumer sales.

With Corcoran on board, Coverplay landed retail placement including Babies R Us and expanded its presence on Amazon and its own website. The hospitality side grew steadily, with the company supplying covers and sheets to resorts and travel operators that needed clean play yard bedding for guests.

Coverplay has continued operating under Feldman and Costa, positioning itself as a leading supplier of play yard slipcovers and sheets to the hospitality industry as well as individual parents. The brand remains active through its own website and direct channels, with its commercial relationships forming a steady part of the business.