The Pop
Dealpacifier
The Pop is a pacifier that got its big break on Shark Tank in Season 9, and convinced Kevin O'Leary to invest.
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From the show
The Shark Tank pitch
- $250K
- Asked for
- 5%
- Offered equity
- $5M
- Sought valuation
- $250K
- Deal amount
- 10%
- Deal equity
- $2.5M
- Deal valuation
The team stepped onto the carpet in Season 9, Episode 19 in the episode that aired January 21, 2018. The Pop, the pacifier, pitched in the Kids & Education category, one of 134 kids & education businesses to brave the Tank across all 17 seasons.
The ask was $250,000 for 5% of the company, an implied valuation of $5M.
Kevin O'Leary made the deal at $250,000 for 10% equity. That priced the company at $2.5M, a haircut from the $5M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 9 saw 96 pitches, and 65 of them closed a deal on air. In the Kids & Education category overall, roughly 66% of pitches have landed a shark across the show's history.
Is The Pop still in business?
Read our 2026 update on where the company is now.
Sold on The Pop?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy The Pop?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did The Pop get a deal on Shark Tank?
Yes. The Pop closed a deal for $250,000 in exchange for 10% equity, with Kevin O'Leary.
Which shark invested in The Pop?
Kevin O'Leary invested in The Pop ($250,000 total as aired).
What season of Shark Tank was The Pop on?
The Pop appeared in Season 9, Episode 19, which aired January 21, 2018.
How much was The Pop asking for on Shark Tank?
The founders asked for $250,000 for 5% of the company, a $5M valuation.
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