Product Update
Is Yum Crumbs Still in Business? (2026 Update)
Is Yum Crumbs from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Yum Crumbs today.
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A father-son team from Edgewater, Florida turned a cereal-topping habit into a Shark Tank deal, and Yum Crumbs is still filling online carts in 2026. Delson Jeanvilma and his son Zaydon pitched the dessert crumb topping company in Season 15, and the brand you can still order today is proof the deal held together.
The Short Answer
Yum Crumbs is still in business. The company sells directly through yumcrumbs.com, where the lineup has grown past the original flavors into more than 20 options, including strawberry shortcake, chocolate eclair, banana cream pie, and rotating seasonal drops like a cosmic brownie flavor and a cotton candy variety.
It is not currently listed as an Amazon seller, so the direct site is where to look. The storefront runs active discounting, a best-seller bundle at roughly a third off, and a subscription option, all signs of a brand still actively marketing rather than coasting on old inventory.
The site's footer copyright still reads 2024, a small inconsistency worth flagging, but the customer review dates visible on the live site run into spring 2026, which is a better indicator of an actively maintained storefront than a stale copyright line that nobody bothered updating.
The Shark Tank Pitch
Delson and Zaydon Jeanvilma brought Yum Crumbs to Season 15, Episode 7, pitching pre-made, low-sugar, non-dairy dessert toppings meant to dress up ice cream, yogurt, and baked goods without the mess of crumbling cookies yourself.
They asked for 100,000 dollars for 10 percent of the company, a 1 million dollar valuation for a small food brand still building its retail footprint.
The Deal That Got Done
Barbara Corcoran and Daymond John teamed up on this one. They agreed to put in the full 100,000 dollars the Jeanvilmas asked for, but at 20 percent equity instead of the 10 percent originally offered, doubling the sharks' stake in exchange for the full check.
A two-shark deal on a food brand usually means the founders are getting both retail muscle and manufacturing know-how in one package, which matters for a company that has to solve co-packing and shelf life before it can scale past a home kitchen.
It also means the Jeanvilmas gave up more of the company than they wanted going in, a trade that shows up constantly on this show. Founders protect the dollar amount they need to operate and negotiate the equity instead, betting that a bigger pie from real growth beats a bigger slice of a small one.
What a Father-Son Food Brand Actually Had to Solve
The idea behind Yum Crumbs sounds simple on television: pre-made crumb toppings so you skip crushing cookies by hand. Executing it at scale is not simple. A shelf-stable, low-sugar, non-dairy crumb topping has to survive shipping, humidity, and months in a pantry without clumping or going stale, which is exactly the kind of manufacturing problem that sinks small food brands after the on-air excitement fades.
The fact that the flavor lineup has grown past 20 varieties, with seasonal limited runs layered on top of the core catalog, says the Jeanvilmas solved the production side well enough to keep adding complexity instead of simplifying back down to survive, which is usually the tell of a food brand in trouble.
Yum Crumbs net worth in 2026
There is no independently audited net worth figure for Yum Crumbs, and the company has not published one. The most frequently cited number among Shark Tank tracking sites is lifetime sales crossing roughly 1.7 million dollars by 2023, which points to steady, real revenue rather than a viral spike that faded.
Applying that sales trajectory to a typical food and beverage valuation multiple would put the company in the low millions, but that is an estimate built on incomplete public data, not a confirmed figure, and should be read as a rough range rather than a hard number.
Where Things Stand Now
Since the Season 15 airing, Yum Crumbs has expanded past its original flavors, added merchandise like tumblers and plush toys, and kept growing its online sales and retail distribution rather than pulling back after the initial ratings bump faded.
For a company built on the Shark Tank effect, the harder test is always what happens 12 or 24 months later once the search traffic cools. Yum Crumbs passed that test. The site is live, restocking, running promotions, and adding flavors as of 2026, which is the clearest signal a small food brand can give that the business behind the pitch is real.
Where to buy Yum Crumbs
Still selling as of July 15, 2026. Check today's price and availability.
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See the full Yum Crumbs deal breakdown and term sheet →
