Product Update
Is Sneak ERASERS Still in Business? (2026 Update)
Is Sneak ERASERS from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Sneak ERASERS today.
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Sneak ERASERS turned a childhood friendship and a simple two-sided cleaning sponge into one of the more commercially aggressive product launches to come out of Shark Tank in recent seasons, landing thousands of Walmart store placements within weeks of airing. That kind of retail speed rarely happens by accident, and it is worth walking through how the company built on it.
The Short Answer
Sneak ERASERS is still in business and active in 2026. The dual-sided shoe-cleaning sponge is sold through Amazon and through the company's site at ftibrands.com, and the product line has expanded well past sneaker cleaning since the Season 12 appearance.
The Shark Tank Pitch
Childhood friends Chris Pavlica and Kevin Consolo brought Sneak ERASERS to Season 12, Episode 23, which aired May 7, 2021, pitching a pre-moistened, dual-sided cleaning sponge for sneakers, one side for scrubbing, the other for wiping clean. They asked for 200,000 dollars in exchange for 8 percent of the company.
Sneaker culture had already exploded into a genuine collector's market by the time they pitched, with resale prices for limited releases climbing into the hundreds and thousands of dollars, which made a simple, effective cleaning product a much easier sell to sharks who understood the category was bigger than it looked.
The Deal That Got Done
Lori Greiner and guest shark Alex Rodriguez partnered on the deal, funding the full 200,000 dollar ask but taking 20 percent combined, a significant jump from the 8 percent originally on the table.
Greiner's retail relationships did real, fast work here. The product moved into more than 2,000 Walmart stores in the period following the episode, an unusually rapid big-box placement for a product this simple, and the founders also picked up a feature on ABC's Good Morning America deals segment, extra national exposure beyond the original Shark Tank broadcast.
Expanding Past Sneakers
Sneak ERASERS did not stop at shoes. The founders extended the same dual-sided cleaning concept into GolfERASERS, aimed at cleaning golf clubs and gear, and AutoERASERS, aimed at the automotive detailing market, using the same manufacturing and packaging playbook that worked for the original product.
The core pricing model held steady, with the shoe cleaner retailing around 3.99 dollars per unit against a manufacturing cost of roughly 1.98 dollars per three-pack that sold for 9.99 dollars retail, a healthy margin structure for a product sold at volume through big-box retail and Amazon. Estimated annual revenue now runs at 5 million dollars or more according to tracking-site estimates.
That kind of line extension only works if the original product actually sells well enough to fund the development and packaging of two new spinoffs, so the golf and auto expansions are themselves a signal that the core shoe cleaner was generating real, sustained cash flow rather than a one-time spike tied to the broadcast.
Sneak ERASERS net worth in 2026
Third-party estimates put Sneak ERASERS' annual revenue at 5 million dollars or higher and its net worth around 20 million dollars, both figures derived from typical consumer-products revenue multiples rather than from any company financial disclosure. The company is privately held under the ftibrands.com umbrella and does not publish audited numbers, so these figures should be read as informed estimates from Shark Tank tracking coverage, not confirmed facts.
Where Things Stand Now
Sneak ERASERS pitched a shoe-cleaning sponge in Season 12 and closed with Lori Greiner and Alex Rodriguez for 200,000 dollars at 20 percent equity, then rode that deal into a fast Walmart rollout and a Good Morning America feature.
Years later the brand has expanded into golf and automotive cleaning products under the same ERASERS naming convention, and it is still selling through Amazon and its own site. If you are wondering whether the shoe-cleaning product from Season 12 made it, it did, and it grew into a small cleaning-products family rather than staying a one-item novelty.
Pavlica and Consolo have leaned into the fact that their childhood friendship is a genuine part of the brand story, using it in marketing rather than treating it as incidental, a choice that has helped the ERASERS name feel like a small family of related products rather than a single gadget riding out its fifteen minutes of Shark Tank fame.
Where to buy Sneak ERASERS
Still selling as of June 4, 2026. Check today's price and availability.
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See the full Sneak ERASERS deal breakdown and term sheet →
