Sneak ERASERS

Sneak ERASERS

Deal

dual-sided cleaning sponge for shoes

Sneak ERASERS, the dual-sided cleaning sponge for shoes, landed on the national radar after pitching the sharks in Season 12, and convinced Lori Greiner and Alex Rodriguez to invest.

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From the show

The Shark Tank pitch

$200K
Asked for
8%
Offered equity
$2.5M
Sought valuation
$200K
Deal amount
20%
Deal equity
$1M
Deal valuation

Chris Pavlica and Kevin Consolo faced the sharks in Season 12, Episode 23 in the episode that aired May 7, 2021. Sneak ERASERS, the dual-sided cleaning sponge for shoes, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.

They came in asking $200,000 in exchange for 8% equity, putting a $2.5M valuation on the business.

Lori Greiner and Alex Rodriguez teamed up at $200,000 for 20% equity. That priced the company at $1M, a haircut from the $2.5M the founders walked in asking for, which is how negotiations in the Tank usually go.

Across Season 12, 71 of 100 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.

Lori Greiner$100KAlex Rodriguez$100K

Is Sneak ERASERS still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Sneak ERASERS?

Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.

Did Sneak ERASERS get a deal on Shark Tank?

Yes. Sneak ERASERS closed a deal for $200,000 in exchange for 20% equity, with Lori Greiner and Alex Rodriguez.

Which shark invested in Sneak ERASERS?

Lori Greiner and Alex Rodriguez invested in Sneak ERASERS ($200,000 total as aired).

What season of Shark Tank was Sneak ERASERS on?

Sneak ERASERS appeared in Season 12, Episode 23, which aired May 7, 2021.

How much was Sneak ERASERS asking for on Shark Tank?

The founders asked for $200,000 for 8% of the company, a $2.5M valuation.

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