Product Update
Is Simple Sugar Scrubs Still in Business? (2026 Update)
Is Simple Sugar Scrubs from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Simple Sugar Scrubs today.
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Lani Lazzari started making sugar scrubs at age 11 to deal with her own severe eczema, and by the time she pitched Simple Sugars on Shark Tank she was an 18 year old running a real skincare company out of that childhood remedy. More than a decade later, the brand is not just alive, it has become one of the more durable beauty stories to come out of the show.
The Short Answer
Simple Sugars is still in business. The brand sells through its own website at simplesugarsskincare.com and through various online retailers, and it has grown into a full skincare line built around the original sugar scrub concept, still positioned for sensitive skin and eczema-prone customers.
The company operates today out of Pittsburgh, Pennsylvania, the same city where Lazzari founded it as a preteen, and it has maintained a direct connection between its origin story and its current marketing, which is not something every long-running Shark Tank brand manages to hold onto.
The Shark Tank Pitch
Lani Lazzari pitched Simple Sugars in Season 4, Episode 20, which aired March 22, 2013, out of Pittsburgh, Pennsylvania. She was 18 at the time, presenting an all-natural sugar scrub line she had originally developed to manage her own eczema starting at age 11.
She asked for 100,000 dollars for 10 percent equity, a valuation of roughly 303,000 dollars at the time of the pitch, coming in with about 55,000 dollars in existing sales and profit margins around 13 to 17 dollars per jar, produced for about 3 dollars and sold for 16 to 20 dollars.
The Deal That Got Done
Mark Cuban made the deal, but not at Lazzari's original terms. He offered 100,000 dollars for 33 percent equity, more than three times the equity she had originally proposed, and she accepted, a significant trade for a founder still a teenager negotiating on national television.
Cuban has referenced a personal connection to the pitch, noting his son had dealt with eczema, which reportedly gave him a more direct interest in the product's actual effectiveness beyond the standard investor math.
From a Bedroom Remedy to a National Retail Brand
The growth after the show was substantial by any measure. The company expanded from 3 employees to 25, and its retail footprint grew to more than 1,000 locations, a scale jump that took the business well past its original online-only, homemade-remedy roots.
Lazzari has described the post-show period as the business exploding almost overnight, and the company has sustained that footing since, continuing to sell through its own site and multiple online retail channels while expanding its scent and formulation lineup to cover a broader range of skin sensitivity needs beyond the original eczema-focused scrub.
What stands out about Simple Sugars compared to a lot of Season 4 companies is the consistency of the founder story staying attached to the brand. Lazzari started the company as a child dealing with a real skin condition, and the marketing has never really drifted from that origin, even as the company scaled into a 25-employee, 1,000-plus-retailer operation.
Simple Sugars Net Worth in 2026
Tracking sites estimate Simple Sugars' current net worth in the range of 8 to 10 million dollars as of 2026. That range is based on public sales and expansion claims rather than an audited financial statement, since the company is privately held, so it should be treated as an informed estimate rather than a confirmed figure.
The underlying growth signals, going from 3 to 25 employees and expanding into more than 1,000 retail locations off an initial 55,000 dollars in pre-show sales, support a real and substantial business, even if the precise valuation figure floating around online is not independently verifiable.
Where Things Stand Now
Simple Sugars pitched in Season 4 with an 18 year old founder who had built the company out of her own childhood eczema remedy, asked for 100,000 dollars for 10 percent, and closed with Mark Cuban at 100,000 dollars for 33 percent equity.
Today the brand still sells sugar scrubs and a wider skincare line through its own site and online retailers, still operates out of Pittsburgh, and is estimated to be worth somewhere in the 8 to 10 million dollar range. If you came here to check whether the eczema scrub company from Season 4 made it, it did, and it is still telling the same origin story that got it there.
Where to buy Simple Sugar Scrubs
Still selling as of May 30, 2026. Check today's price and availability.
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See the full Simple Sugar Scrubs deal breakdown and term sheet →
