Simple Sugar Scrubs
DealPersonal Care and Cosmetics
Simple Sugar Scrubs is a personal care and cosmetics that got its big break on Shark Tank in Season 4, and convinced Mark Cuban to invest.
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From the show
The Shark Tank pitch
- $100K
- Asked for
- 10%
- Offered equity
- $1M
- Sought valuation
- $100K
- Deal amount
- 33%
- Deal equity
- $303K
- Deal valuation
Founder Lani Lazzari stepped onto the carpet in Season 4, Episode 20 in the episode that aired March 29, 2013, bringing their Pittsburgh, PA business with them. Simple Sugar Scrubs, the personal care and cosmetics, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
The ask was $100,000 for 10% of the company, an implied valuation of $1M.
Mark Cuban made the deal at $100,000 for 33% equity. That priced the company at $303K, a haircut from the $1M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 4 saw 103 pitches, and 52 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
Is Simple Sugar Scrubs still in business?
Read our 2026 update on where the company is now.
Sold on Simple Sugar Scrubs?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Simple Sugar Scrubs?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Simple Sugar Scrubs get a deal on Shark Tank?
Yes. Simple Sugar Scrubs closed a deal for $100,000 in exchange for 33% equity, with Mark Cuban.
Which shark invested in Simple Sugar Scrubs?
Mark Cuban invested in Simple Sugar Scrubs ($100,000 total as aired).
What season of Shark Tank was Simple Sugar Scrubs on?
Simple Sugar Scrubs appeared in Season 4, Episode 20, which aired March 29, 2013.
How much was Simple Sugar Scrubs asking for on Shark Tank?
The founders asked for $100,000 for 10% of the company, a $1M valuation.
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