Product Update
Is Ruffle Butts Still in Business? (2026 Update)
Is Ruffle Butts from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Ruffle Butts today.
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Amber and Mark Schaub built RuffleButts and its companion boys' line RuggedButts into a children's apparel business that pitched on Season 5 and then grew for a decade afterward without ever actually taking the sharks' money. The deal offered on the show fell apart after taping, and the company kept expanding anyway.
The Short Answer
RuffleButts and RuggedButts are still in business and doing considerably better than they were at pitch time. The company reported around 7 million dollars in annual revenue as of April 2024, with some estimates placing the brand's overall value near 30 million dollars as of 2025.
The apparel lines sell through the company's own site and through a long list of major retail partners, so you can find RuffleButts and RuggedButts pieces well beyond a single web store.
The Shark Tank Pitch
RuffleButts and RuggedButts pitched together in Season 5, Episode 5, out of Grapevine, Texas, in the fashion and beauty category. The two lines cover ruffled baby and children's apparel for girls under the RuffleButts name and a companion boys' line under RuggedButts.
The founders asked for 600,000 dollars for 7 percent equity, valuing the growing children's apparel business at just over 8.5 million dollars.
The Deal That Never Closed
Lori Greiner agreed on air to the full 600,000 dollars for 9 percent equity, a modestly larger stake than the 7 percent on the table. Barbara Corcoran was also reportedly interested during the pitch. Neither deal actually closed. The Lori Greiner agreement did not go through after the show ended.
As with a number of Shark Tank agreements, the on-air handshake and the actual signed, funded deal are two different things, and RuffleButts is a clean example of a company that got the exposure and the validation of a shark's yes, without ever taking the capital that came with it.
A Decade of Growth on Their Own Terms
Without shark funding, the Schaubs kept building the business on their own. The company relocated its headquarters to Flower Mound, Texas, in 2021, and its retail distribution grew to include some genuinely upscale names: Nordstrom, Hallmark, and Neiman Marcus among hundreds of retail partners carrying the brand.
Landing in retailers at that tier, especially Neiman Marcus, is a meaningfully different distribution story than most children's apparel brands manage, Shark Tank alumni or otherwise. It suggests the company built real wholesale relationships and buyer trust over years, not just a direct-to-consumer following built on a single TV moment.
The Schaubs have also kept both brand names running side by side, RuffleButts for girls and RuggedButts for boys, rather than folding one into the other, which has let the company market to families with kids of both genders under a single company umbrella without diluting either brand's identity.
RuffleButts net worth in 2026
Tracking sites put RuffleButts and RuggedButts' combined annual revenue at roughly 7 million dollars as of April 2024, with some estimates of the brand's total value reaching approximately 30 million dollars by 2025. Those figures come from Shark Tank tracking and net worth estimate sites, not from an audited company financial statement, so they should be read as informed estimates rather than confirmed numbers.
No updated 2026 figure has been published specifically, but given the continued retail expansion into 2025, it is reasonable to assume the business has held or grown from that roughly 30 million dollar estimate rather than shrunk.
It is worth repeating that this entire growth story happened without the shark investment the company appeared to secure on television, which makes the estimated valuation more a reflection of the Schaubs' own execution than of any capital or connections that came from the show.
Where Things Stand Now
Here is the recap. RuffleButts and RuggedButts pitched together in Season 5 out of Grapevine, Texas, asking for 600,000 dollars for 7 percent. Lori Greiner agreed to 9 percent on air, but the deal never actually closed.
The Schaubs built the business anyway, moving headquarters to Flower Mound and landing the brand in Nordstrom, Hallmark, and Neiman Marcus along the way, with revenue reportedly around 7 million dollars a year as of 2024. If you're wondering whether a company that walked away from its own shark deal can still make it, this one is proof that it can.
Where to buy Ruffle Butts
Still selling as of May 21, 2026. Check today's price and availability.
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See the full Ruffle Butts deal breakdown and term sheet →
