Ruffle Butts
DealRugged Butts - Baby and Children's Apparel and Accessories
Ruffle Butts is a rugged butts - baby and children's apparel and accessories that got its big break on Shark Tank in Season 5, and convinced Lori Greiner to invest.
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From the show
The Shark Tank pitch
- $600K
- Asked for
- 7%
- Offered equity
- $8.6M
- Sought valuation
- $600K
- Deal amount
- 9%
- Deal equity
- $6.7M
- Deal valuation
Founder Amber Schaub and Mark Schaub stepped onto the carpet in Season 5, Episode 5 in the episode that aired October 18, 2013, bringing their Grapevine, TX business with them. Ruffle Butts, the rugged butts - baby and children's apparel and accessories, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
The ask was $600,000 for 7% of the company, an implied valuation of $8.6M.
Lori Greiner made the deal at $600,000 for 9% equity. That priced the company at $6.7M, a haircut from the $8.6M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 5 saw 116 pitches, and 60 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
Is Ruffle Butts still in business?
Read our 2026 update on where the company is now.
Sold on Ruffle Butts?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Ruffle Butts?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Ruffle Butts get a deal on Shark Tank?
Yes. Ruffle Butts closed a deal for $600,000 in exchange for 9% equity, with Lori Greiner.
Which shark invested in Ruffle Butts?
Lori Greiner invested in Ruffle Butts ($600,000 total as aired).
What season of Shark Tank was Ruffle Butts on?
Ruffle Butts appeared in Season 5, Episode 5, which aired October 18, 2013.
How much was Ruffle Butts asking for on Shark Tank?
The founders asked for $600,000 for 7% of the company, a $8.6M valuation.
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