Product Update
Is PurseCase Still in Business? (2026 Update)
Is PurseCase from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy PurseCase today.
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PurseCase turned a phone case into a whole handbag, hooking a magnetic case onto a mini clutch so women could ditch their bulky purse for a night out. It made Lori Greiner reach for her checkbook in Season 5, and it went on to build a real business with retail shelf space and QVC airtime. It is also, as of the last few years, a company that has gone dark.
The Short Answer
No, PurseCase is not still in business, at least not in any active, buyable way. The company's own communications describe a reorganization that was supposed to bring it back, and that comeback never materialized. There is no working storefront to point you to right now.
That is a real letdown for a product that once generated 5 million dollars in annual revenue, but the paper trail on this one is unusually well documented, and it points to a slow fade rather than a mystery.
The Shark Tank Pitch
Co-founders Jenn Deese and Kelley Coughlan pitched PurseCase in Season 5, Episode 10, out of Los Angeles, California. They asked for 55,000 dollars for 12 percent of the company, a modest ask for a product with an obvious retail hook: a case that doubles as a going-out bag.
Fashion accessories are a tough category to sell sharks on because trend risk runs high, but a two-in-one product with a clear demo tends to play well on camera, and this pitch landed.
The Deal That Got Done
Lori Greiner made the deal, funding the full 55,000 dollars asked for but at 15 percent equity instead of the 12 percent on the table. Greiner's retail and QVC connections were exactly what a product like this needed, and for a while it worked. Her platform and partnerships, including a run in Staples stores, helped push the business toward that 5 million dollar revenue mark and international sales.
The partnership eventually strained. Growth pressure led co-founder Jenn Deese to step away from the company, with Lori Greiner and Kelley Coughlan buying out her shares to keep things moving.
The Slow Shutdown, Year by Year
The unwind is well documented and worth walking through in order, because it shows a company trying to survive rather than one that vanished overnight. In June 2021, a message went up on PurseCase's Facebook page saying the brand would be back in 2022 after undergoing reorganization.
By January 2022, that same message was still sitting there, unchanged, and the company website had gone dark. Through the middle of 2022, from May to August, the site flickered back on and off intermittently, the kind of pattern that usually means a small team trying to hold something together with limited resources rather than a planned relaunch.
By January 2023, the site was offline for good and stayed that way. Around the same time, co-founder Kelley Coughlan quietly removed PurseCase from her LinkedIn profile, which is often the clearest signal a founder gives that a chapter has closed, well before any official announcement follows.
PurseCase net worth in 2026
There is no credible current net worth figure for PurseCase, and given the company has had no working website since early 2023, there is no basis for one. The only hard financial number on record from Shark Tank tracking coverage is that lifetime annual revenue reached roughly 5 million dollars during the company's active years following the Lori Greiner deal and the Staples retail placement.
That figure describes a past peak, not a current valuation. Treat any number claiming to be PurseCase's 2026 net worth as unfounded.
Where Things Stand Now
PurseCase pitched in Season 5 out of Los Angeles, closed a deal with Lori Greiner at 55,000 dollars for 15 percent, and used her retail muscle to build a genuine multimillion dollar business that sold through Staples and QVC. Co-founder Jenn Deese exited along the way, and the reorganization announced in mid-2021 never delivered a comeback.
As of this writing, the site has been offline since early 2023 and neither founder appears to be actively promoting the brand. If you are hoping to buy a PurseCase today, there is nowhere reliable to do it, and the honest verdict is that this one closed up shop.
Where to buy PurseCase
Still selling as of May 11, 2026. Check today's price and availability.
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See the full PurseCase deal breakdown and term sheet →
