PurseCase
DealWomen's Accessories
PurseCase, the women's accessories, landed on the national radar after pitching the sharks in Season 5, and convinced Daymond John to invest.
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From the show
The Shark Tank pitch
- $55K
- Asked for
- 12%
- Offered equity
- $458K
- Sought valuation
- $55K
- Deal amount
- 15%
- Deal equity
- $367K
- Deal valuation
Kelley Coughlan and Jenn Deese faced the sharks in Season 5, Episode 10 in the episode that aired November 22, 2013, bringing their Los Angeles, CA business with them. PurseCase, the women's accessories, pitched in the Fashion & Beauty category, one of 239 fashion & beauty businesses to brave the Tank across all 17 seasons.
They came in asking $55,000 in exchange for 12% equity, putting a $458K valuation on the business.
Daymond John made the deal at $55,000 for 15% equity. That priced the company at $367K, a haircut from the $458K the founders walked in asking for, which is how negotiations in the Tank usually go.
Across Season 5, 60 of 116 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 58% of pitches have landed a shark across the show's history.
Is PurseCase still in business?
Read our 2026 update on where the company is now.
Sold on PurseCase?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy PurseCase?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did PurseCase get a deal on Shark Tank?
Yes. PurseCase closed a deal for $55,000 in exchange for 15% equity, with Daymond John.
Which shark invested in PurseCase?
Daymond John invested in PurseCase ($55,000 total as aired).
What season of Shark Tank was PurseCase on?
PurseCase appeared in Season 5, Episode 10, which aired November 22, 2013.
How much was PurseCase asking for on Shark Tank?
The founders asked for $55,000 for 12% of the company, a $458K valuation.
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