Product Update
Is Pop Up Play Still in Business? (2026 Update)
Is Pop Up Play from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Pop Up Play today.
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Amelia Cosgrove and Bryan Thomas built Pop Up Play around a simple pitch: let kids design their own custom play sets instead of buying whatever a toy company decided to put on a shelf. Chris Sacca liked it enough to write a check in Season 8. The site that used to take those custom orders does not function as an active storefront anymore, and the honest answer to whether Pop Up Play is still around is no.
The Short Answer
Pop Up Play is not in business today. Multiple Shark Tank tracking sites that follow up on companies years after their episodes list the company as closed, and there is no current retail presence, no active e-commerce site taking orders, and no recent product news to point to. If you are searching for this page because you wanted to order a custom kid-designed play set, that option is gone.
The company never sold through Amazon and it never had a wide big-box retail footprint. Its whole model ran through direct orders from its own site, which makes it especially vulnerable once that pipeline stops getting maintained. That is what appears to have happened here.
The Shark Tank Pitch
Pop Up Play appeared in Season 8, Episode 14, pitching out of Texas. The category was kids and education products, and the hook was letting children sketch or describe the play structure they wanted, which the company would then manufacture. Founders asked for 250,000 dollars for 6 percent of the business, valuing it at a little over 4 million dollars.
That is an aggressive ask for a company still working out manufacturing at custom-order scale, and it drew the kind of pushback you would expect. Getting a childhood product idea in front of five investors who all have kids or grandkids of their own is a specific kind of pressure test, and this one landed with at least one shark.
The Deal That Got Done
Chris Sacca made the deal, and by most tracker accounts it did not land as a straightforward equity purchase. Reporting on the outcome describes a 250,000 dollar investment structured as a convertible note with a 3 million dollar valuation cap rather than Sacca simply buying a slice of equity outright on the spot. That structure gives an investor downside protection while leaving the exact ownership percentage to be settled later, once the company raises again or hits a triggering event.
It is a more sophisticated deal than the show usually depicts in the handshake moment, and it reflects Sacca's venture background. He was one of the few sharks who regularly used instruments like this instead of straight equity, treating Shark Tank deals more like early-stage venture checks than retail buyouts.
What Happened After the Cameras Left
The Sacca investment gave Pop Up Play real capital and a well-known name attached to the brand, and for a few years that combination kept the business moving. But building physical, kid-customized play structures is an operationally heavy business, closer to light manufacturing than e-commerce, and that kind of business needs either scale or a very disciplined cost structure to survive.
Neither seems to have held. Tracking sites that revisit Shark Tank companies for status updates report that Pop Up Play ceased operations by 2019, only a few years removed from its air date. There is no acquisition story here and no rebrand under a different name that we could verify. It appears to be a straightforward wind-down: the orders stopped, the site stopped taking new business, and the company was gone.
Pop Up Play net worth in 2026
There is no credible net worth figure to report for Pop Up Play in 2026, and it would be dishonest to invent one. A company with no active operations, no revenue, and no product to sell does not carry a meaningful business valuation anymore. Whatever value existed at the time of the Sacca deal, built on that roughly 4 million dollar convertible note cap, is not something that carried forward once the company stopped operating.
If Cosgrove or Thomas built something new after Pop Up Play, that would be a separate business with its own separate valuation, and nothing in the public record we could verify ties a follow-on company back to this brand.
Where Things Stand Now
Pop Up Play pitched in Season 8 out of Texas, asked for 250,000 dollars at a 6 percent stake, and got a deal from Chris Sacca structured as a convertible note against a 3 million dollar cap. For a while, that partnership gave the company real momentum in the custom kids' play set space.
It did not last. By 2019 the business had ceased operations, and there is no functioning storefront or product line to point people toward today. If you landed on this page hoping to buy something for your kid, the honest answer is that this particular company is not the place to look anymore.
Where to buy Pop Up Play
Still selling as of May 5, 2026. Check today's price and availability.
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See the full Pop Up Play deal breakdown and term sheet →
