Product Update
Is Kiid Coffee Still in Business? (2026 Update)
Is Kiid Coffee from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Kiid Coffee today.
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Ethan Sanborn was 9 years old when he and his father David built Kiid Coffee, a nearly caffeine-free coffee alternative meant to let kids join the morning coffee ritual with their parents without the actual caffeine. It launched in April 2024, meaning this is one of the youngest companies on this site by both founder age and business age, and its Shark Tank appearance came fast on the heels of the product's actual launch.
The Short Answer
Kiid Coffee is still in business in 2026. It sells through its own website, on Amazon, and through direct partnerships with coffee shops, where each location reportedly moves at least two bags of the product per day, a specific operational detail that suggests real repeat demand rather than a one-time novelty purchase.
This is a young company with a young founder, so its track record is short, but everything publicly available points to an active, growing business rather than a stalled one.
The Shark Tank Pitch
The Sanborns pitched in Season 16, Episode 12. By the time they walked into the Tank, they had already generated 75,000 dollars in sales in the roughly year since the April 2024 launch, a real number that gave weight to a pitch that could have otherwise leaned entirely on the father-son story.
They asked for 50,000 dollars for 5 percent equity, a tight ask that valued the young company at a full 1 million dollars, an ambitious number for a company barely a year old.
The Deal That Got Done
Daniel Lubetzky, the KIND Snacks founder, made the deal, but restructured the equity. He offered 50,000 dollars for 20 percent, with 5 percent of that returning to David Sanborn once he transitions to working on the company full-time, a built-in incentive structure tied to founder commitment rather than a flat equity split.
Lubetzky is about as close to a perfect strategic match as this dataset has. He built KIND Snacks into one of the biggest healthy-food brands in the country, and a nearly caffeine-free, fiber-and-calcium-added product aimed at health-conscious parents sits squarely in his wheelhouse, both as an investor and as a distribution connection into natural foods retail.
A Year-Old Company Building Real Distribution
The most telling detail here is not the Shark Tank deal itself but what the company was doing before it even aired: independently landing coffee shop partnerships and getting each location to move at least two bags a day. That is a slow, grind-it-out kind of retail traction, the opposite of a company that only exists because of a TV moment.
Since the deal, Kiid Coffee introduced a Shark Tank Bundle featuring all three flavors, Choco Latte, Original Latte, and Caramel Latte, at a discounted price, a standard but effective post-air conversion tactic for capturing viewers who searched for the brand right after watching. Lubetzky has also promoted the partnership on his own Instagram, adding visibility beyond the original broadcast. With production costs running between 2.80 and 3.50 dollars against a 14-dollar retail price, the company has real margin, 75 to 80 percent, to work with as it scales into more coffee shop and retail partnerships.
Kiid Coffee net worth in 2026
One Shark Tank tracking source cites a company valuation estimate near 333,000 dollars, though this figure is unaudited and comes from a fan-run tracker rather than any company disclosure, and it sits oddly below the 1 million dollar valuation the Sanborns themselves pitched on air. Other trackers describe revenue in the 1 to 2 million dollar range, another unverified estimate.
Those two figures do not agree with each other, which is a sign that no one currently has a confirmed, reliable number for this company. Kiid Coffee is privately held, barely two years removed from launch, and has not published audited financials. Any specific net worth figure you see attached to this company right now should be read as a rough guess, not a fact.
Where Things Stand Now
Kiid Coffee launched in April 2024, pitched in Season 16 with 75,000 dollars in sales already behind it, asked for 50,000 dollars for 5 percent, and closed with Daniel Lubetzky at 50,000 dollars for 20 percent, with 5 percent returning once David commits full-time.
As of 2026, the company is still selling through its own site, Amazon, and coffee shop partnerships, with a bundled product push and Lubetzky's own promotion behind it. For a business barely two years old with a 9-year-old co-founder, that is a solid, active place to be.
Where to buy Kiid Coffee
Still selling as of April 4, 2026. Check today's price and availability.
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See the full Kiid Coffee deal breakdown and term sheet →
