Product Update
Is Hold Your Haunches Still in Business? (2026 Update)
Is Hold Your Haunches from Shark Tank still around in 2026? The deal it made, the sharks who invested, and where to buy Hold Your Haunches today.
As an Amazon Associate I earn from qualifying purchases.
Hold Your Haunches sold shapewear leggings out of Macon, Georgia, and for close to nine years after its Season 5 pitch, it was a real, functioning business with real retail presence. Founders Erin Bickley and Jenny Greer built something that outlasted a lot of its Shark Tank peers before finally closing in January 2023.
The Short Answer
No, Hold Your Haunches is not still in business. The company's website went down and its social media accounts went quiet in January 2023, and there has been no update or relaunch since.
The brand had already been fading from major retail before that point. It reportedly dropped off Amazon by August 2021, even though it was still pulling in roughly 1 million dollars in annual revenue as late as June 2022, which tells you the closure was a gradual wind-down rather than a sudden collapse.
The Shark Tank Pitch
Hold Your Haunches appeared in Season 5, Episode 23, out of Macon, Georgia, pitching a fashion and beauty product, shapewear leggings designed to smooth and support without the discomfort of traditional compression garments.
Bickley and Greer asked for 75,000 dollars for 20 percent of the company, a pitch built around solving a real, common frustration with existing shapewear on the market.
The Deal That Got Done
Barbara Corcoran and Lori Greiner teamed up on the investment, putting in the full 100,000 dollars, more than the 75,000 asked for, while taking 40 percent instead of the 20 percent originally on the table. Reported terms also included an additional 100,000 dollar line of credit on top of the direct investment.
That combination, more capital than requested plus a credit line, gave the founders real working capital to handle inventory and manufacturing, the two costs that make or break an apparel startup in its first year.
Hold Your Haunches net worth in 2026
There is no current net worth for Hold Your Haunches because the company ceased operations in January 2023. At its strongest point, Shark Tank tracking coverage cites the brand hitting 1.5 million dollars in sales within six months of the episode airing, and roughly 1 million dollars in annual revenue as late as mid-2022, shortly before it shut down.
Those are real, sourced revenue figures from a business that operated for nearly nine years, not a speculative valuation. There is no acquisition or sale on record, so there is no current owner or successor entity to attach a 2026 figure to.
Nine Years, Then a Quiet Close
Hold Your Haunches had a stronger post-show run than most apparel brands that pitch on the show. Sales hit 1.5 million dollars within six months of the episode, and the company was popular enough to earn a Season 6 follow-up segment, a rare honor reserved for products the show considers genuine success stories.
The shapewear category got a lot more crowded over the following years, though, as competitors flooded the market with cheaper alternatives. Hold Your Haunches tried to respond by discounting more aggressively and expanding into swimwear to diversify beyond leggings, a common survival move for a single-product apparel brand trying to extend its shelf life.
It worked for a while. The brand was still generating roughly 1 million dollars a year as late as June 2022. But by August 2021 it had already disappeared from Amazon, one of its bigger sales channels, and by January 2023 the website went dark entirely along with the social accounts. Nine years is a long run for a shapewear brand in a category this competitive, even if the ending was quiet rather than triumphant.
Where Things Stand Now
Hold Your Haunches is closed as of January 2023. The company pitched in Season 5 for 75,000 dollars at 20 percent, landed a bigger deal from Barbara Corcoran and Lori Greiner at 100,000 dollars for 40 percent plus a credit line, and ran for close to nine years before shutting down.
There is no current website or retailer carrying the brand. If you have an old pair sitting in a drawer, there is no active company left to reorder from.
Nine years and roughly 1.5 million dollars in sales within the first six months alone puts Hold Your Haunches ahead of most Shark Tank apparel pitches, even with the eventual closure. It is a genuine success story that simply ran its course.
Where to buy Hold Your Haunches
Still selling as of March 25, 2026. Check today's price and availability.
Affiliate link — we may earn a commission at no extra cost to you.
See the full Hold Your Haunches deal breakdown and term sheet →
